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Best Bookmaker Bonuses in Italy in 2025

By Victoria Michael | ⏲️ Reading time: 17 minutes
Fact checked by Martins Lasmanis
CEO Martins Lasmanis
Fact checked by
Martins Lasmanis
With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!

Sports betting in Italy is flourishing in 2025, with numerous bookmakers offering attractive bonuses to entice new bettors and retain current ones. These sites provide welcome incentives, deposit matches, free bets, and promotions featuring enhanced odds. A welcome bonus can significantly increase a bettor’s bankroll, as it often includes a percentage match on their initial deposit. However, to benefit from these deals, gamblers must adhere to certain conditions. Understanding these requirements is crucial for maximizing the potential of these incentives and enhancing the overall betting experience.

We’ve compiled a list of the best bookmaker bonuses in Italy for Italian punters so they can pick the best one for them.

List of the Best Betting Bonuses in 2025

Rank Bookmaker Rating Bonus Get bonus
1
4.5/5
Bonus: 100% Welcome Bonus up to €100
PlayRead review
2
4.8/5
Bonus: Welcome bonus 100% up to 150 EUR
PlayRead review
3
4.8/5
100% Welcome Bonus up to 150 EUR
PlayRead review
4
4.5/5
Not Available
PlayRead review
5
4.5/5
Bonus: 100% First deposit bonus up to €200
PlayRead review
6
4.5/5
50% Welcome Bonus up to €200
PlayRead review
7
4.9/5
100% 1st deposit bonus up to €150
PlayRead review
8
4.5/5
Bonus: 100% Welcome Bonus up to €100
PlayRead review
9
4.5/5
Bonus: 100% deposit match bonus up to €1,500
PlayRead review
10
4.5/5
100% welcome bonus of up to €100
PlayRead review

Table of Contents

In this article, we explore the best online betting platforms in Italy and their top bookmaker promotions. Italian bettors can discover various types of promotions, learn how they function, and get tips on maximizing their benefits. By looking into these Italy-focused offers, you may uncover some of the most rewarding deals to enhance your betting experience.

What Are Betting Bonuses?

Online bookmakers offer betting bonuses to attract new users and stimulate existing customers. These bonuses are available to gamblers in various forms. As a welcome bonus, many sites will match a new customer’s first deposit or give them free bets when they sign up. Several sites also offer loyalty benefits, cashback deals, and reload bonuses to keep members interested.

You can increase your winning potential by taking advantage of free bets, cashback deals, and no-deposit offers. However, these promotions usually have restrictions, such as wagering limits, to keep things fair.

Types of Bookmaker Bonuses & Promotions in Italy

The Italian online betting industry offers a variety of thrilling promotions, attracting daring gamblers. You can win big with these promos, enhancing your betting experience greatly. There’s something for everyone, whether you’re a complete beginner or a seasoned pro.

Let’s look at some of the most notable promos offered by Italian bookmakers in the Italian betting sector:

  • Welcome Bonus

Italian bookmakers frequently offer attractive welcome bonuses to newcomers in the industry. When bettors have more starting capital, they are more likely to be able to experiment with different bets and increase their chances of winning. The following welcome incentives are available to them:

  • Deposit Bonus: Most bettors are attracted to deposit bonuses, which match their initial top-up by a certain amount. For example, if you deposit €100, you will have €200 in your account. The bookmaker site hopes to attract new users and keep them engaged by offering these perks.
  • No Deposit Bonus: Several innovative Italian betting platforms provide no-deposit bonuses, enabling bettors to explore their chances without any financial risk. Bookmakers may offer new customers free bets of €10 when they register, allowing them to test the site without risking their own money.
  • Free Bets

Italian bookmakers have played a major role in the rise of risk-free betting promotions. These promotions allow bettors to wager without risking their own money on certain sporting events. It is the perfect choice for risk-averse gamblers who want to test out a new sport or betting method. The Italian bookmaker may offer a free bet of €20 on a major football match so that bettors can experience the rush of betting without risking their money.

  • Cashback Bonus

Italians are increasingly relying on cashback bonuses to mitigate the effects of losing bets. Most of these programs refund a percentage of lost wagers as bonus funds. Many cashback offers are tied to specific events or periods, including football tournaments or horse races. Bookmakers might return 10% of total losses incurred by bettors within a week, for instance, during a championship.

  • Accumulator Bonuses

A gambler who likes to stake on multiple outcomes with one wager can take advantage of accumulator bonuses. With more choices, the accumulator’s payouts improve. These deals appeal to sports fans who bet on many games or events.

  • Reward System for Referrals

For Italian online bookmakers, referral programs are a cost-effective and common way to grow their customer base. These initiatives allow existing customers to earn rewards by referring new users. For instance, bettors can receive bonuses when their friends join, make a deposit, or place their first bet using a special referral link. Both the referrer and the new user typically benefit from this arrangement. For example, the referrer might receive 20 free bets, while the new user could get a 50% deposit bonus.

  • Reload Bonuses

Italian bookmakers offer reload bonuses to encourage members to make recurring deposits and to enhance member retention. These promotions typically coincide with holidays, special events, or notable dates. For instance, a bookmaker might provide a 25% reload bonus on deposits during the Rugby World Cup or another major sporting event. This strategy not only increases the amount of money bettors have available for wagering but also helps maintain their interest in the site.

  • Loyalty Programs

Many betting platforms have loyalty programs that reward gamblers for their ongoing use of the site. Gamers can earn perks by accruing points or advancing through loyalty tiers. A variety of benefits are available, including personalized bonuses, expedited customer service, higher cashback rates, and invitations to exclusive events.

  • Risk-Free Bets

Italian bookmakers offer risk-free betting bonuses to their more risk-averse customers. In these promotions, punters don’t risk anything on their initial wager because the bookmaker will refund them if they lose. If a bettor wagers €50 and it comes up short, they get their stake back as a free bet or as cash.

  • Task-Based Bonuses

These incentives make betting more enjoyable and engaging by rewarding bettors for completing specific tasks. These assignments may involve playing new games, using mobile apps, or betting a specific amount within a specified timeframe. Bookmakers offer bonuses such as €5 of free bets to customers who wager on three different sports or log in five days in a row. Additionally, these promos encourage users to explore everything the site has to offer.

Top 3 Bookmakers with the Best Bonus Offers in Italy

Many online sports betting platforms are available, but not all of them are reliable or suitable for bettors in Italy. Experts have carefully evaluated various platforms, and here’s the information on the best options that offer attractive bonuses.

MegaPari

Megapari BookMegapari Book Mobile

MegaPari is an Italian bookmaker that offers a wide range of sports betting options, including football, basketball, tennis, and more. Known for its competitive odds and live betting facilities, it serves both amateurs and professionals. The platform accepts a variety of payment options, making transactions easy. With its user-friendly interface and frequent bonuses, it is a fantastic choice for Italian sports fans.

💵 Bonus📝 Requirements💰 Minimum Deposits💳 Deposit Methods
Welcome Bonus 200% up to 300 EURNew Account5 EURVisa, Mastercard, Sepa, Kvitum, Sofort, Mybank, Jeton Wallet, ApplePay, Skrill, PaysafeCash
Pluses
  • User-friendly interface
  • A wide range of sports markets
  • Competitive odds
Minuses
  • Promotions are limited

 

 

888Starz

888Starz Book888Starz Book Mobile

888Starz is unbeatable when it comes to Italian sports betting. It covers everything from football and basketball to eSports. It offers live betting options, attractive odds, and frequent promotions. With the platform’s reliability, numerous payment methods, and easy navigation, Italian sports gamblers will have a wide range of choices to choose from.

💵 Bonus📝 Requirements💰 Minimum Deposits💳 Deposit Methods
100% bonus worth up to 100 EURNew Account1 EURMastercard, Sepa, Kvitum, Sofort, Skrill, PaysafeCash
Pluses
  • A large sports market
  • Simple design
  • Fast transactions
Minuses
  • Minimal bonuses

 

 

Rabona

Rabona BookRabona Book Mobile

A classic Italian betting site, the Rabona Sportsbook offers every conceivable betting market. Live betting features and competitive odds attract both experienced gamblers and newcomers. The site emphasizes top-notch betting experiences and is user-friendly. With its wide range of payment methods and regular promotions, Rabona is a top choice among Italian gamblers.

💵 Bonus📝 Requirements💰 Minimum Deposits💳 Deposit Methods
100% Welcome Bonus up to 150 EURNew Account20 EURVisa, Mastercard, Kvitum, Sofort, Mybank, Jeton Wallet, PaysafeCash, Skrill, Neteller
Pluses
  • A large sports market
  • Offers attractive introductory bonuses
  • Various payment methods are available
Minuses
  • Bonus terms are complex

 

Best Bonuses for Different Types of Bettors

To attract members, many online bookmakers offer a variety of bonuses. You should consider your own preferences, objectives, and playing style when selecting one. We have compiled a list of the best bonuses for different types of bettors:

Betting PersonalityBonus TypeConditions to QualifyWhere to Claim
BeginnersWelcome BonusMake your first deposit to unlock the bonusMegapari  
Casual BettorDeposit BonusOffered during promotional events upon deposit888Starz  
Risk TakersCashback BonusLosses must occur within a specified time to qualifyMegapari
High-RollerLoyalty ProgramRequires consistent high-stakes wagering to progressRabona  
Semi-ProReload BonusEarned by making additional deposits after the first oneRabona

How Do We Rate Bookmakers Bonuses?

With our thorough screening process, we can locate trustworthy bookies that serve the Italian betting market. We have compiled a list of the best licensed bookmakers in Italy based on several factors:

  • 1

    Wide range of sports: There are plenty of niche sports that Italian sportsbooks should cover, including regional championships.

    Online Betting
  • 2

    Safety requirements: The Italian bookmakers we recommend have strict safety procedures. DGOJ regulations stipulate that they must feature SSL encryption and two-factor authentication to guarantee user safety.

    Safety and Security
  • 3

    Adaptable payment methods: The best Italian bookmakers offer a variety of convenient payment methods. In addition to more traditional payment options such as Visa and Mastercard, local services like Bizum, bank transfers within Italy, and new payment technologies are also available.

    Payment Method Diversity
  • 4

    Fair bonus conditions: To ensure fairness, we check wagering requirements, time limits, and market restrictions on all bookmaker promotions. The only operators we work with have bonuses designed specifically for the Italian market.

    Bonuses

 

We have made it simple for you by compiling a list of the best Italian bookies based on these standards. This will help you choose wisely.

How to Use Betting Bonuses in Italy

In Italy, betting incentives have evolved significantly over the years, becoming more accessible and available. Italian bettors can now claim welcome bonuses without requiring promotional coupons. You can access these benefits right after registering and funding your account. Follow these steps to maximize Italian betting bonuses:

  • Select a sportsbook
    step 1

    Find reputable sources to help you find sportsbooks that offer bonuses that suit your interests. You could get recommendations from people you know who have worked in the betting field. For your convenience, we have compiled a list of the best sportsbooks currently available. To get your betting journey off to a good start, join one of the sites we list.

  • Make your first deposit
    step 2

    Bonuses can only be redeemed after an initial payment has been made. This is especially important for incentive programs that match deposits. Make sure you comply with the sportsbook’s requirements by carefully reviewing the fine print. Read the terms and conditions before you can access and use the benefits.

  • Choose your bet and submit
    step 3

    Once you have funds in your account, you can begin exploring the many sports betting options. You can bet on a single team’s performance or opt for more adventurous parlays involving multiple teams or outcomes.

By following these steps, Italian residents who enjoy sports betting can maximize their betting bonuses.

Bonus Terms and Conditions

To maximize the benefits of bookmaker incentives, Italian bettors need to carefully review the details. The following conditions may apply to bonuses offered by Italian bookmakers:

  • Maximum win: In order to control risk and maintain fair play, bookmakers frequently impose betting and winning restrictions. These restrictions can vary greatly depending on the promotion and bookmaker. Bettors must be aware of these limitations to avoid unforeseen constraints on their winnings or wagering.
  • Minimum deposit: Italian bettors are typically required to make a minimum deposit to qualify for bonuses. Welcome bonuses vary greatly from one bookmaker to the next, but the requirement is typically around €10.
  • Payment method restrictions: Some payment methods may not be compatible with bonuses. Italian bookmakers do not always accept eWallets like Skrill or Neteller for bonus activation. If you want to claim incentives, make sure your payment method is compatible with them.
  • Betting limit: In most cases, bonus funds cannot be withdrawn unless the wagering requirements have been met. The criteria specify how many times the bonus amount must be wagered.
  • Game restrictions: Bonuses may not be redeemable for all games or events. You should read the terms and conditions before taking advantage of the benefits.
  • Bonus expiry date: Bonuses have a standard validity period of seven to thirty days. Bonus funds may be forfeited if not used or wagered within the allotted timeframe. Don’t miss any of these deadlines if you want to maximize your rewards.

Bettors in Italy will be able to make informed decisions regarding bookmaker bonuses if they follow these rules, which will help them fulfill all the requirements and maximize their opportunities.

Bookmaker Bonuses in Italy: Tips for Beginners

There are a few restrictions that beginners should be aware of regarding online gambling incentives. Here are some tips:

  • Understand Italy’s Gambling Regulations:
    step 1

    Familiarize yourself with the legal framework governing online betting in Ireland to ensure compliance and choose legitimate sites.

  • Aim for Low Wagering Requirements:
    step 2

    Select bonuses with low wagering requirements to make cashing out your profits easier.

  • Start Small:
    step 3

    This will allow you to learn and gain experience at a comfortable pace.

  • Begin with small bets and bonuses as a newcomer.
    step 4

    Choose Reputable Bookmakers: Bet only with licensed and regulated bookmakers in Ireland, avoiding platforms that offer suspiciously generous promotions.

  • Read the Terms and Conditions:
    step 5

    Carefully read the terms and conditions of every bonus, noting the expiration date, minimum odds, and any restrictions.

  • Keep Track of Your Bonuses:
    step 6

    Maintain a record of the bonuses you claim, including their requirements and deadlines, to manage them effectively.

  • Practice Responsible Gambling:
    step 7

    Set a gambling budget, stick to it, and avoid chasing losses to ensure betting remains a fun and safe activity.

  • Explore Different Bonuses:
    step 8

    Explore various types of bonuses like free bets or cashback offers to find those that best suit your style and goals.

  • Use Bonuses Strategically:
    step 9

    Use bonuses to try new betting strategies or explore different sports and markets without risking too much of your own money.

  • Enjoy the Experience:
    step 10

    Make sure your online betting experience is enjoyable. Use bonuses to enhance it rather than making them the sole motivation for gambling.

The above tips will help you make the most of your Italian online gambling bonuses. Make sure you have fun in a responsible and intelligent manner.

Bookmaker Bonuses in Italy: A Summary

In this guide, we have covered everything you need to know about the top Italian bookmakers and their alluring bonuses. You can use this guide to choose the ideal gaming platform. Additionally, we have made a simple table that you may also find helpful:

Legal Betting Age18+
Largest Gambling RegionRome
Best Welcome Bonus in ItalyMegaPari
Best Sports Betting Site in ItalyMegaPari
Best Sports Betting App in ItalyRabona
Best Bookmaker for Odds in Italy888Starz
Best Cashback Bonus in ItalyRabona
FAQ. Frequently Asked Questions
  • Italian bookmakers offer a variety of incentives, including welcome packages, free bets, and matched deposit bonuses. By enhancing the value of their bets, these promotions help to draw in new customers and keep hold of current ones.

  • Make a qualifying deposit and register with the bookmaker to claim a sign-up bonus. For your first bet, make sure you meet any minimum odds requirements.

  • Yes, most bookmaker bonuses have an expiry date, typically 7 to 30 days. This means you must use the bonus within this period; otherwise, it will expire and be removed from your account.

  • Winnings from bonus bets can usually be withdrawn after meeting specific wagering requirements. These requirements often involve betting a multiple of the bonus amount on eligible markets before a withdrawal is permitted.

  • Free bets often have restrictions such as minimum odds requirements and may not be used on certain markets like virtual sports or each-way bets. It’s important to read the terms and conditions to understand these limitations fully.

  • If you encounter issues with a bonus, contact the bookmaker’s customer support via live chat, email, or phone. They can assist with any queries or problems related to claiming or using bonuses effectively.

Author
Victoria Michael
Editor-in-Chief from St. Louis, Missouri, USA. B.A. in education, certified linguist. Future Writer Award winner.
Article rating
5/5
1 vote
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