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Best New Betting Sites in Italy 2025

By Victoria Michael | ⏲️ Reading time: 25 minutes
Fact checked by Martins Lasmanis
CEO Martins Lasmanis
Fact checked by
Martins Lasmanis
With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!

Before 2006, online gambling was illegal in Italy, and bettors were restricted to only two local bookmakers. The situation has since changed, with online betting being legalized and enjoyed by local punters.

The challenge of online betting in Italy nowadays is choosing the right bookmaker from the latest ones. The process requires carefully considering different important factors to find websites that check all the boxes.

In this guide, our Allbets.tv experts have reviewed the new betting sites in Italy to present the best bookmakers for you to try.

List of The Best New Betting Sites in Italy 2025

Rank Bookmaker Rating Bonus Get bonus
1
4.8/5
Welcome bonus 100% up to 150 EUR
PlayRead review
2
4.8/5
100% Welcome Bonus up to 150 EUR
PlayRead review
3
4.5/5
100% Welcome Bonus up to €100
PlayRead review
4
4.5/5
Not Available
PlayRead review
5
4.5/5
100% First deposit bonus up to €200
PlayRead review
6
4.5/5
50% Welcome Bonus up to €200
PlayRead review
7
4.9/5
100% 1st deposit bonus up to €150
PlayRead review
8
4.5/5
100% Welcome Bonus up to €100
PlayRead review
9
4.5/5
100% deposit match bonus up to €1,500
PlayRead review
10
4.5/5
100% welcome bonus of up to €100
PlayRead review

Table of Contents

Why Italians Choose New Betting Sites?

If you’ve ever wondered why someone would prefer a new betting site without much reputation, you’re not the only one. Here are some of the main reasons:

  • Modern user interface with features like personalized dashboards, detailed analytics, and mobile compatibility.
  • New betting sites use updated security protocols to protect players' information.
  • The latest sportsbook emphasizes customer support, leading to a better experience on the site.

5 Best New Betting Sites in Italy

Our team of seasoned veterans on Allbets.tv went over the most important aspects of the new betting sites in Italy. After thoroughly investigating many new sportsbooks, our team has compiled a list of the top 5 best new betting sites to enjoy sports betting in the country.

 

#1 Rabona

Rabona Sports main

Rabona is the first bookmaker on the list. It was established in 2019 and licensed by Curaçao. Rabona offers premium betting services to Italian punters, providing wide market coverage and competitive odds. Combining these things ensures Italians get the best possible payouts when betting on their favorite sports.

Besides these, there are several promotional offers for sports betting enthusiasts. For instance, new punters can enjoy up to €150 from the welcome offer. That’s just the beginning, as players can enjoy plenty of other offers every week.

Rabona also offers top-notch customer support with options for different payment methods. Among the new betting sites in Italy, Rabona has one of the best mobile apps where you can find all the same betting options in pre-match and in-play formats.

Players love the live betting on Rabona as it comes with additional information about the match and supports live streaming for certain sports. These allow you to make predictions that are based on facts and not your gut.

Rabona Betting Site
🌐 Official Websitehttps://rabona12.com/en/
💰 Welcome Bonus100% welcome bonus up to €150
⚽ Sports30+(Football, Basketball, Tennis, Cricket, Hockey, Baseball, and more)
💳 Payment MethodsBank cards, e-wallets, cryptocurrencies, FunID
💰 Minimum Deposit €10
💸 Minimum Withdrawal€10
Pluses
  • Live chat customer support is available
  • Supports Italian language and accepts Euro
  • Up to €150 sign-up bonus
Minuses
  • Limited live-streaming feature

 

 

#2 888Starz

888starz bookmaker homepage

Another new bookie for Italian punters is 888Starz, which provides vast markets and impressive odds across 40+ sports. It started in 2020 and has a Curaçao license. On top of this, it uses SSL encryption to provide a secure site for Italian punters.

888Starz's simple design helps bettors view all the odds for popular markets on a single page. This feature is also available in the live betting section, where the odds change in real-time.

This new betting site in Italy also has multiple promotional offers to help players make the most of their time on the website. Similar to the 100% welcome bonus of up to €100, other offers boost your account balance, allowing you to place bets on more markets.

888Starz also has 24/7 customer support, which players can use to ask common questions or seek help if they run into an issue. From our testing, we can say that the support team knows what they’re doing, and they can provide quick answers to all of your problems.

888Starz Betting Site
🌐 Official Websitehttps://888starz.com/en
💰 Welcome Bonus100% welcome bonus up to €100
⚽ Sports40+(Cricket, Football, Rugby, Futsal, Basketball and more)
💳 Payment MethodsBank cards, bank transfers, e-wallets, cryptocurrencies
💰 Minimum Deposit €5
💸 Minimum Withdrawal€2
Pluses
  • Over 40 sports with vast betting markets
  • Mobile application available for Android
  • Accepts Euro and Cryptocurrencies
Minuses
  • No live-streaming

 

 

#3 Megapari

Megapari Bookmaker main page

Megapari is the third bookmaker on our list. Italian bettors can enjoy betting on 30+ sports on the website. This means you can access vast betting markets with great odds, making everything more exciting.

Compared to the pre-match bets, Megapari's live betting markets are much better. You can watch live streams for games like eSports and horse racing on the Megapari platform.

The bookmaker also supports multiple payment options, both local and international. On Megapari, you can deposit funds and withdraw them using cryptocurrency.

But that’s not all; the bookmaker also has a dedicated mobile application for Android users. So, it doesn’t matter where or what phone you’re using, you can enjoy the perks of this bookie.

Megapari Betting Site
🌐 Official Websitehttps://megapari.com/en
💰 Welcome Bonus100% bonus of up to €300
⚽ Sports30+(American Football, Basketball, Baseball, Boxing, Chess, and more)
💳 Payment MethodsBank Transfer, Credit or Debit Card, Cryptocurrency, e-Wallets
💰 Minimum Deposit €1
💸 Minimum Withdrawal€2
Pluses
  • Available in Italian and accepts Euro
  • Vast range of sports and betting options
  • Mobile compatibility
Minuses
  • Customer support can be better

 

 

#4 Boomerang

Boomerang Bookmaker main page

If you prefer a user-friendly interface that allows for a smooth experience, then Boomerang is one of the best new betting sites you can enjoy. The bookmaker boasts one of the quickest registration processes compared to other sportsbooks in Italy.

The website's regular and live betting sections are impressive and have some handy features. When we reviewed the site, we found over 180 live betting events. For each of them, Boomerang offered advanced statistics that could easily be used to make accurate predictions.

Speaking of live betting, Boomerang does offer live streaming for certain sports, which makes your time on the platform more enjoyable.

Boomerang Betting Site
🌐 Official Websitehttps://boomerang.bet/
💰 Welcome Bonus100% bonus of up to €150
⚽ Sports35+(Football, Horse Racing, Basketball, Boxing, and more)
💳 Payment MethodsBank Transfer, Credit or Debit Card, Cryptocurrency, e-Wallets
💰 Minimum Deposit €20
💸 Minimum Withdrawal€10
Pluses
  • 30,000+ monthly betting events
  • More than 35 sports to choose from
  • In-depth analytics for matches
Minuses
  • Live betting odds could be better

 

 

#5 BillyBets

billybets bookmaker homepage

The final entry on our list of new betting sites in Italy is for BillyBets. The bookmaker specialises in offering sports that you won’t find anywhere else. For instance, players can enjoy betting on Hurling, a popular sport in Gaelic countries.

Besides this, the bookmaker is also known for offering an impressive live betting experience. You can find popular and niche markets with good odds on football and basketball. If you were hoping for live-streaming features, you can find them on BillyBets. However, there are limits to what you can watch on the website.

Like Boomerang, there’s no standalone mobile app you can use to enjoy betting on the go. Keeping that in mind, a mobile version of the website works with a phone browser. We tested and verified that it works flawlessly on popular browsers like Chrome, Firefox, and Safari.

All things considered, BillyBets is a solid choice among popular new betting sites in Italy.

BillyBets Betting Site
🌐 Official Websitehttps://billybets2.com/
💰 Welcome Bonus100% bonus of up to €150
⚽ Sports35+(Football, Tennis, Hockey, American Football, Table Tennis, Baseball, Basketball, and more)
💳 Payment MethodsBank Transfer, Credit or Debit Card, Cryptocurrency, e-Wallets
💰 Minimum Deposit €20
💸 Minimum Withdrawal€30
Pluses
  • Several betting markets with competitive odds
  • Numerous sports betting bonuses
  • Good online reputation
Minuses
  • The account verification process takes a long time

 

How Do We Rate the Newest Betting Sites in Italy on Allbets.tv

With your interest in mind, we have ranked the best betting apps in Italy in this guide. However, you might be wondering how we arrived at our selections. The recommendations on our list were added after carefully considering some important factors. Learn more about them in the sections below:

  • 1

    Licenses

    When choosing the best betting apps, we first check the licenses held by the new bookmakers in Italy. We also check if the new betting sites have permission from the Agenzia Delle Dogane e Dei Monopoli (ADM). We also look for respected regulators that license offshore bookies like UKGC, MGA, Curaçao, etc. This helps us understand whether a site is reliable and trustworthy.

    verified-license-icon
  • 2

    Security and Safety

    After verifying the license, we move on to bookmakers' security and safety measures. Since player privacy is a big deal, we suggest betting sites that use SSL encryption to protect player data from hackers and unauthorized access.

    Safety icon
  • 3

    Bonuses for New and Regular Players

    Our team checked for various promotions offered by these bookies. We only choose sites with generous offers and reasonable terms. We review all the sportsbook bonuses to ensure everybody gets the best experience, whether they’re new to the casino or an existing member.

    Bonus and Promotion icon
  • 4

    Betting Markets and Odds

    We also evaluated the betting markets on the bookies. We ensure the betting options are wide enough for an exciting betting experience. Overall match results, totals, and prop bets are some of the main markets we watch.

    We also looked into the odds available on the sportsbook and ensured they were competitive. While some allow switching odd styles, most use the decimal format. Further, our team ensures the sites have great payout percentages.

    Odds icon
  • 5

    Payment Methods

    Since deposits and withdrawals are inevitable in online betting, our team also examined the available payment methods. We ensure that they are safe and fast and support the local currency. In addition, we also check to see if the bookmaker is keeping up with the trends and offers cryptocurrency payments.

    Payment Options icon
  • 6

    Customer Service

    Customer Service at new bookmakers is often top-notch as they strive to attract and retain new customers. So, when recommending new betting sites in Italy, we identify all the possible contact options and the hours they are active. We also test their performance by asking them questions. Only sites with good customer service make it onto our suggestions.

    Customer Support

How New Betting Sites Are Regulated in Italy

The online gambling industry in Italy has been comprehensively regulated, particularly since 2012, when the Agenzia delle Dogane e dei Monopoli (ADM) succeeded AAMS in overseeing these activities. However, the groundwork for legal online betting was established earlier in 2006, following the Bersani Decree, which liberalized gambling markets. The first online bookmaker license under this framework was issued in 2010, marking a pivotal moment for Italian bettors as the industry shifted towards formal regulation.

Today, new betting sites must secure a license from ADM to operate legally and provide services to Italian players. ADM plays a crucial role in this process by supervising gambling activities, issuing licenses to operators, and ensuring compliance with Italian gambling laws. Looking ahead plans to introduce stricter regulations by the end of 2024—such as enhanced identity verification protocols and stricter oversight—aim to further improve safety standards for players.

Highlights of New Betting Sites in Italy

There are a few reasons for picking a newer sports betting website in Italy. To help you understand, we’ve listed some of the main ones below:

  • Cryptocurrency Support

    The day when most online transactions occur through cryptocurrency isn’t too far away. That’s why new betting sites accept cryptocurrency over other fiat payment methods. Players can bet on sports without sharing personal information, which enhances their safety.

    The new bookmakers try to support the popular variations of cryptocurrency. This way, players don’t need to convert and switch to an altcoin they don’t own.

    Crypto Accepted icon
  • Live-Streaming

    Although the sports you can stream on new betting sites are limited, that doesn’t stop bookmakers from offering this feature to Italian bettors. Coupled with advanced statistics, live-streaming allows a bettor to analyze all the facts and place bets based on what takes place in real time. Find it on betting sites like Boomerang and Megapari.

    Live icon
  • Odds Boosts for Better Payouts

    Odds boosts are a common promotional offer found in almost every sportsbook. This increases the bookmaker's initial odds, increasing payout. Most of the new sportsbooks we evaluated offered this as a weekly deal. However, the boosts improve during special events like the holidays or major tournaments.

    Odds icon

Differences Between New and Old Italian Bookmakers

We’ve discussed the features of new betting sites and all they bring to the table. But how are they different from older sportsbooks? Take a look at the table below for some of the main differences:

Factors New Betting SitesExisting Sportsbooks
🌎 Local Language SupportNew betting sites offer an option to toggle the language to ItalianOlder bookmakers only featured a single language (typically English)
💻 Online ReputationBeing relatively new, the newer bookmakers have yet to build a reputationPlayers trust old betting sites as they’ve been around for longer
💬 Customer SupportNew bookies pay attention to the player experience and offer good customer supportCustomer support on older sites was slow and not very helpful
⚽ Sports and Market CoverageNewer sites offer all kinds of sports with excellent market coverageOn existing websites, you can only find the popular sports with average odds
📱 Mobile compatibilityNew betting sites are made to work with phone browsers and often feature an appOlder sites didn’t respond well on phones

Bonuses You Can Find from Italy's New Sports Betting Sites?

Since promotions and bonuses benefit punters, we know you might be on the lookout for these offers. Our experts have compiled some common bonuses from Italy's new betting sites.

  • Welcome Bonus

As a new player, you are entitled to a welcome bonus on all new Italian bookies. As long as you’re a registered user and you make a qualifying deposit for the first time, there should be no issues in claiming the rewards from a welcome bonus.

Based on all the sites we’ve reviewed for this guide, welcome bonuses on new betting sites in Italy mainly comprise free bets, bonus funds, or risk-free bets.

  • Odds Boost

Another popular offer on the latest sports betting websites is odds boost. This promotion is a great way to get the highest possible payout from the betting market. You must only remember that the boosts are applied to specific markets with certain minimum odds. So, while you can get more winnings, your options for the market will be limited.

  • Cashback Bonus

Let’s face it. Every day will not be the same when wagering money on sports at new Italian betting sites. Sometimes, you will have bad days where nothing goes your way.

Cashback bonuses are a great initiative bookmakers offer to help you recover from some of the losses. You can get a portion of the total lost amount over a certain period added to your account as a bonus.

  • VIP Promotions

VIP programs are the perfect way to reward a bettor’s loyalty. Sportsbooks offer different perks to players who regularly deposit funds and place bets on sports. Some main perks include cashback bonuses, increased transaction limits, exclusive bonuses, and VIP managers.

BookmakerBonus OfferAdvantagesFind out more
Rabona betting online100% welcome bonus up to €150
  • Easy-to-use payment methods
  • Dedicated mobile app
888starz logo allbets 100% welcome bonus up to €100
  • 24/7 customer support
  • Large collection of casino games
megapari-logo100% bonus of up to €300
  • Live streaming for certain sports
  • Wide variety of betting markets
Boomerang bet100% bonus of up to €150
  • 35+ sports to choose from
  • Advanced game analysis
BillyBets logo100% bonus of up to €150
  • Well-optimized mobile version
  • Generous promotional offers

Bookmaker Apps from New Betting Sites

New betting sites also bring about new mobile apps as well. Our experts have reviewed three of the best betting apps in Italy to give you a better idea of what they offer to bettors:

  • Rabona

The Rabona mobile app has a clean interface with features like Bet Builder and Cash Out that help you plan your bets and withdraw funds early if you feel like you’ll lose. The Rabona app also has a dedicated live betting section where players can stream specific sports to place correct bets on the markets.

  • 888Starz

This bookmaker app offers different betting markets with competitive odds. For a seamless and immersive betting experience, 888Starz allows players to watch matches live on their phones. Like its desktop counterpart, the 888Starz app also boasts strong security measures to protect players' money and information.

  • Megapari

Along with being one of the top new betting sites in Italy, Megapari is also among the top 3 betting apps in the country. Because it’s so well optimized, you can find every feature from the regular website on the dedicated apps. You can enjoy the mobile application on Android and a mobile site for iOS devices both of which allow you to watch sports live on your phone.

BookmakerBonusKey App FeaturesOperating System
Rabona betting online100% welcome bonus up to €15024/7 customer support

Quick and easy installation

Android, iOS
888starz logo allbets 100% welcome bonus up to €100Offers more than 40 sports

Punters can access popular and niche betting markets

A great choice for live betting

Android, iOS
megapari-logo100% bonus of up to €300Simple registration process

Live streaming is supported on the mobile app

All payment methods supported

Android, iOS

Responsible Gaming on the Newest Sports Betting Sites

While gambling and betting are entertaining, it should come as no surprise that it carries much risk. Italians, like other sports bettors worldwide, can easily get carried away. Irresponsible gambling doesn’t just lead you to waste your money; it can cause problems in your personal life as well.

That’s why tools exist to help players regulate their betting experience and maintain discipline when placing wagers on sports. Using them, it’s possible to play with a limited budget, shorten the play time, and do what’s necessary not to develop unhealthy habits. Some of the main responsible gambling tools are:

  • Self-assessment
  • Deposit limits
  • Self-exclusion

If you’re suffering from gambling/betting addiction or you know someone who’s going through something similar, there are professional organizations that can help you get back in control. Some of the renowned gambling help authorities in Italy are:

  • Gambling Helpline (TVNGA) (800 558822)
  • Gioca Responsabile (GR-Helpline)
  • FeDerSerD
FAQ. Frequently Asked Questions
  • Yes, all kinds of online gambling activities have been legal and regulated in Italy since 2006.

  • There are no taxes on winnings from online sports wagers in Italy, which is why there are so many betting enthusiasts in the country.

  • Any site with a license and strong security measures is a good choice. If you’re confused about what to choose, we recommend checking our site for suggestions.

  • While some older sites didn’t support digital currency, almost all new betting sites in Italy provide support for cryptocurrency users.

Author
Victoria Michael
Editor-in-Chief from St. Louis, Missouri, USA. B.A. in education, certified linguist. Future Writer Award winner.
Article rating
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