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New Italy Betting Sites July 2024

Before 2006, online gambling was illegal in Italy, and bettors were restricted to only two local bookmakers. While the legalization of online betting attracted many bookies to the country, it made differentiating credible operators from fraudulent ones challenging. However, our post will guide Italian punters in selecting the best new betting sites in the country.

List of The Best New Betting Sites in Italy

Rank Bookmaker Rating Bonus Get bonus
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How New Betting Sites are Regulated in Italy

Since the Agenzia Delle Dogane e Dei Monopoli (ADM) regulates Italian online gambling, new betting sites fall under ADM's regulations. Meanwhile, the body regulates new bookies in the country as follows:

  1. Oversees all online gambling activities in Italy.
  2. Issuance of licenses to new bookies.
  3. Monitor and ensure compliance with the Italian gambling laws.

Pros and Cons of New Betting Sites in Italy

Betting on new Italy betting sites has both the good and bad sides. This review section will discuss the pros and cons of new bookies in Italy.

  • You can switch sportsbook to Italian
  • Mobile compatibility
  • Vast sports and market coverage
  • Access to generous bonuses and promotions
  • Excellent customer support
  • Customer support may not be available in Italian

How We Rank New Betting Sites at Allbets.tv

With your interest in mind, we have ranked the best betting apps in Italy in this post. However, you might be wondering how we arrived at our selections. The following are the factors considered.

  • 1


    The licenses held by the new bookmakers in Italy are what we check first while choosing the best betting apps. Meanwhile, we ensure respected regulators like UKGC, MGA, Curacao, etc, license the bookies.

  • 2

    Odds and Payout Percentages

    We also looked into the odds available on the sportsbook and ensured they are competitive. While some allow switching odd styles, most use the decimal format. Further, our team ensures the sites have great payout percentages.

  • 3

    Variety of Betting Markets

    Evaluating the betting markets on the bookies is another step we took. We ensure the betting options are wide enough for an exciting betting experience. Overall match results, totals, and prop bets are common market examples.

  • 4

    Betting Offers

    Our team checked for various promotions offered by these bookies. We only choose sites with generous offers that have reasonable terms.

  • 5

    Payment Methods

    Since deposits and withdrawals are inevitable in online gambling, our team also examined the available payment methods. Meanwhile, we ensure that they are safe, fast and support the local currency.

  • 6

    Betting Features

    Special betting features live Cashout, In-play, statistics, live-streaming, etc., enhance the betting experience. Therefore, we checked for the availability of most of these features before ranking out bookies.

Top 3 Best New Betting Sites in Italy

After a thorough investigation of many new betting sites in Italy, our team has compiled a list of the top 3 best new betting sites to enjoy sports betting in the country.



rabona, allbets.tv

Rabona is the first bookmaker on the list, and it was established in 2019 and licensed by Curacao. Additionally, Rabona offers premium betting services to Italian punters, providing wide market coverage and competitive odds. Also, you can enjoy up to €100 welcome offer, customer support, and multiple payment methods on Rabona.

  • Wide range of sports and betting options
  • Live chat customer support is available
  • Supports Italian language and accepts Euro
  • Up to €100 rewarding bonus
  • Limited live-streaming feature
  • Withdrawal might be lengthy





Another new bookie for Italian punters is 888Starz, which provides vast markets and impressive odds across 40+ sports. Further, it started in 2020 and has a Curacao license and encrypted betting sites. 888Starz has a simple design that allows for seamless wagering and also offers multiple payment methods and a generous welcome offer of up to €1,000.

  • Over 40 sports with vast betting markets
  • Mobile application available
  • Accepts Euro and Cryptocurrencies
  • Generous welcome bonus
  • Customer support is not 24/7
  • No live-streaming




Megapari ph

Megapari is the third bookmaker on our list, and Italian bettors can enjoy betting on 40+ sports on the sportsbook. Meanwhile, the vast betting markets and impressive odds make betting on Megapari exciting with In-play and Pre-match wagers. You can also enjoy multiple payment options, excellent customer support, and a €100 welcome bonus when you join.

  • Available in Italian and accepts Euro
  • Vast range of sports and betting options
  • Mobile compatibility
  • Generous bonus offers
  • Customer support can be better
  • No life streaming



Why Choose a New Betting Site?

There are a variety of reasons to choose a new betting site over established bookmakers:

  1. Newer sites may offer more competitive odds, innovative features, and unique promotions.
  2. They also tend to have a fresher look and feel and may provide a more modern and user-friendly interface.
  3. New betting sites often have smaller player pools, which can result in less competition and potentially more profitable opportunities.

Customer Service

Customer Service at new bookmakers is often top-notch as they strive to attract and retain new customers. New sports betting sites often offer 24/7 support via live chat, phone, and email, as well as extensive FAQ sections on their websites. They also have highly trained staff ready to assist with any inquiries or issues that may arise. Italian players need to do their research on the reputation and track record of new bookmakers before signing up, but overall, customer service at new sports betting sites is a positive experience.

Security Measures

These trusted sites take security measures such as using encrypted software, implementing strict ID verification processes, and employing advanced fraud detection systems to ensure the safety of players’ personal and financial information.

Some red flags to look out for include a lack of licensing or regulation, unclear terms and conditions, slow or unreliable payment processing, and numerous customer complaints.

Most Popular Italian Sports Betting Markets

As more new bookies enter the market, it can be difficult to decide where to place your bets. However, some sports consistently remain at the top of the full list of most popular markets:

  1. Soccer, or football, is by far the global leader in terms of betting activity. This includes both domestic leagues and international competitions such as the World Cup.
  2. American football, particularly the NFL, is also a popular betting option in the US and other parts of the world.
  3. Basketball, both in the NBA and internationally, is another frequently bet on sport.
  4. Other popular markets include cricket, tennis, baseball, and hockey.
  5. Horse racing remains a longstanding favorite for many Italian bettors.

New sports betting sites often offer live betting in Italy, allowing users to make real-time adjustments to their bets based on the current status of the game or match. Additionally, some live sports betting sites may have time limits on when bets can be placed during an event. 

Bonuses You Can Find from Italy's New Sports Betting Sites?

Since promotions and bonuses benefit punters, we know you might be on the lookout for these offers. Luckily, our experts have compiled some common bonuses from Italy's new betting sites.

betting bonuses allbets.tv

Welcome Bonus

As a new player, you are entitled to a welcome bonus on Italian bookies. Meanwhile, it often requires a qualifying deposit, and you can get up to 100% of your deposit as a sign-up bonus.

Odd Boost

New bookies can offer to boost your odds for multiple or accumulator bets. This will increase your potential winnings. However, it only applies to bets with a specified minimum odds and number of selections.

Cashback Bonus

Cashback bonuses partially return your stakes when your wager is lost. It prevents complete loss of your wager and only comes as a percentage of your loss for a specific period.

VIP Promotions

Bookies reward Italian returning punters for their loyalty and constant wagering on their sites. Interestingly, the rewards can be bonuses, promotions, increases in withdrawal limits, or cashback. However, the reward increases as the VIP level increases.

  • Bonus
    100% welcome bonus of up to €100
    For new players arriving at MegaPari, an amazing welcome bonus awaits you all. It’s a wonderful opportunity for new players…

How To Choose the Best New Betting Sites

Choosing one from the new betting apps can be challenging, but we are here to help. With the steps below, you can seamlessly choose a credible bookie to wager on.

  • Examine the License
    step 1

    To ensure safety and credibility, evaluate the license held by the bookies you wish to patronize. Ensure respected regulators issue them.

  • Check the Sports and Market Coverage
    step 2

    After confirming the safety, the next step is to ensure the site has a vast sports and market range. This will give you many options to wager on.

  • Evaluate the Payment Options
    step 3

    Bettors should examine the payment methods available on the bookies they wish to patronize. Meanwhile, the options should make deposits and withdrawals easy and safe.

  • Mobile Compatibility
    step 4

    If you love playing on the go, you should check for mobile compatibility of the bookies you are reviewing. While some have mobile apps, others have impressive mobile sites, making betting easy.

Payment Methods at New Betting Sites Available to Sports Bettors in Italy

Payment methods are needed for deposits and withdrawals on online betting platforms. Meanwhile, Italian punters can access multiple payment options on new betting sites. Below are common examples.


MasterCard and VISA are recognized globally for online payment. Also, bettors in Italy can fund and withdraw using these cards. It is reliable, fast, and safe.


E-wallets are another option bettors can use to fund and withdraw online. Further, deposits and withdrawals made via this method are safer because it doesn't link banks or cards to bookies. PayPal, Skrill, and Neteller are great examples of e-wallets for Italian punters to transact with.


Funding and withdrawing digital assets is another common payment option. You will need a private cryptocurrency wallet to complete deposits and withdrawals. However, it is swift, safe and reliable.

Tips for Advanced Punters

As more states legalize sports betting, new online sports betting agencies are popping up all the time. It can be overwhelming to navigate all these options, so here are some tips for finding the right sports betting site for you:

  1. Look for a bookie with a user-friendly interface and clear navigation. You should easily be able to find the sports and bets you’re looking for.
  2. Make sure the site is reputable and has a good reputation among other bettors. Look for reviews and do some research on the company behind the site.
  3. Check for bonuses and promotions, as well as a variety of betting options. A diverse selection can enhance your betting experience.
  4. See what payment options are available and make sure they are secure.
James Akerele
James is a copywriter and iGaming expert with a wealth of experience in online casino gaming, sports betting and crypto. He believes every reader needs access to the right information provided in an engaging way.
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