100% welcome bonus up to €100

New Sweden Betting Sites February 2024

While only gambling is legal in Sweden, offshore bookmakers remained illegal until 2013, when the legal framework changed because of the European Union ruling. Swedes can now access various betting sites in the nation with no restrictions. However, to make online more accessible, Allbets.tv has compiled this to guide you on online betting in Sweden and help you choose suitable new betting sites.

Best New Betting Sites in Sweden

Rank Bookmaker Rating Bonus Get bonus
Bonus: 100% deposit match of up to €500
PlayRead review
Bonus: 3,350 NOK welcome bonus in free bets
PlayRead review
Bonus: Exclusive app bonuses
PlayRead review
Bonus: 150% welcome bonus up to 1 500 SEK
PlayRead review
Bonus: Welcome Bonus up to 100 EUR
PlayRead review
Bonus: 100% welcome bonus up to €100
PlayRead review
PlayRead review
Bonus: 100% 1st deposit bonus up to $500
PlayRead review

How New Betting Sites are Regulated in Sweden

The Swedish Gambling Authority (Spelinspektionen) regulates all betting activities in Sweden, and all operators are expected to comply with its regulations. Launched in 2018, below is a highlight of how Spelinspektionen regulates new Swedish betting sites.

  • Oversees and controls new and existing bookmakers in Sweden
  • Issue licenses to new bookmakers
  • Enforce government gambling laws on operators.
  • Maintains a safe and fair gambling environment.

Why Choose a New Betting Site?

There are a variety of reasons to choose a new Sweden betting site over established bookmakers:

  1. Newer sites may offer more competitive odds, innovative features, and unique promotions.
  2. They also tend to have a fresher look and feel and may provide a more modern and user-friendly interface.
  3. New betting sites often have smaller player pools, which can result in less competition and potentially more profitable opportunities.

Pros and Cons of New Betting Sites in Sweden

Gambling on new betting sites in Sweden comes with benefits and drawbacks. Meanwhile, the following are the pros and cons of new Sweden bookmakers.

  • Multiple games with vast market coverage
  • Generous bonus offers
  • Winnings are tax-free
  • Most bookmakers support the Swedish
  • Swedish might not be available for customer support.
  • Some bookmakers don't accept Sweden Krona.


Customer Service

Customer Service at new bookmakers is often top-notch as they strive to attract and retain new customers. New sports betting sites often offer 24/7 support via live chat, phone, and email, as well as extensive FAQ sections on their websites. They also have highly trained staff ready to assist with any inquiries or issues that may arise. Players need to do their research on the reputation and track record of new bookmakers before signing up, but overall, customer service at new sports betting sites is a positive experience.

How We Rank New Betting Sites at Allbets.tv

You might wonder how we ranked the best betting apps in Sweden; this review section holds the answer. While our team put great effort into evaluating many new bookmakers, the following factors are our main focus.

  • 1


    With a credible license, bettors can be at peace while betting on new Swedish betting sites. Therefore, we ensure we review the regulators of all bookmakers and choose those with credible licenses

  • 2

    Odds and Payout Percentages

    Our team proceeded to evaluate the odds and percentage paid after winning. Luckily, our selected sportsbooks have one of the best odds and excellent payout percentages.

  • 3

    Variety of Betting Markets

    We also remember to examine the betting options on the new bookmakers in Sweden. After a thorough evaluation, we picked sites with a wide market range.

  • 4

    Betting Offers

    Betting offers will increase your budget, increasing excitement. Luckily for Swedish bettors, our picks have rewarding welcome offers and many other promotions in stock.

  • 5

    Payment Methods

    The list of factors evaluated while ranking new Sweden bookmakers will be incomplete with Deposits and withdrawal methods. We did not only check the diversity of the banking section but also safety and quickly.

  • 6

    Betting Features

    Lastly, while ranking, we examined the availability of special betting features like in-play, live-streaming, cashout, statistics, etc. These features will make betting more enjoyable.

Top 3 Best New Betting Sites in Sweden

It's time to reveal our top 3 best new betting apps in Sweden. Meanwhile, it is worth noting that our experts vigorously examined many new bookies before settling with these 3. Check them out below.



Starda bookmaker

Starda is the first bookmaker on our list, and it provides top-tier betting services to many countries, including Sweden. Betting on Starda exposes Swedes to wide betting markets and impressive odds across 30 sports. Further, the betting apps, simple design, and user-friendly interface make betting on Sparta easier. Also, there are multiple banking methods, excellent customer support, and a generous welcome offer for new users on Starda.

  • Over 30 sports with a wide market range
  • Mobile application available
  • 150% welcome bonus up to 1500 SEK
  • Live chat available
  • It does not support the Swedish language




1xbet ph

1xbet is another new betting site where Swedish bettors can enjoy seamless and exciting betting. Meanwhile, it holds the Curaçao license, and with 40+ sports available, bettors can access wide betting options and competitive odds. Also, 1xbet has multiple payment methods and excellent customer support. Joining 1xbet gives bettors a 100% deposit match, and navigating on the platform is easy, thanks to the customer-friendly interface.

  • Wide range of sports and betting market collections
  • Generous welcome offers and other promotions
  • Accepted cryptocurrencies
  • Mobile applications are available.
  • Does not accept Swedish Krona
  • Limited live-streaming features




Megapari ph

Bettors in Sweden can also get an enjoyable betting service on Megapari. Meanwhile, it started in 2019 and is regulated by Curaçao eGaming, making it reliable. Further, you can bet on over 40 sports on Megapari with a wide range of betting options and impressive odds. Megapari has a mobile app and user-friendly interface, which makes betting easy. While you enjoy excellent customer support and multiple payment methods, you can also claim various promotions on the site.

  • Over 40 sports with vast betting markets
  • Accepts Swedish Krona and Cryptocurrencies
  • Mobile applications available
  • Generous bonus offers.
  • Customer support can be better
  • No Swedish among the listed languages



Most Popular Sports Betting Markets in Sweden

As more new bookies enter the market, it can be difficult to decide where to place your bets. However, some sports consistently remain at the top of the full list of most popular markets:

  1. Soccer, or football, is by far the global leader in terms of betting activity. This includes both domestic leagues and international competitions such as the World Cup.
  2. American football, particularly the NFL, is also a popular betting option in the US and other parts of the world.
  3. Basketball, both in the NBA and internationally, is another frequently bet on sport.
  4. Other popular markets include cricket, tennis, baseball, and hockey.
  5. Horse racing remains a longstanding favorite for many bettors.

How To Choose The Best New Betting Sites

Do you find choosing the best new bookmaker to play on challenging? All bets.tv is ready to guide you. The following steps will ease your new bookies selection process.

  • Check for credible licenses.
    step 1

    Before picking a bookmaker to play on, examine their license and choose the ones licensed by respected regulators.

  • Examine the Sports and Markets Range
    step 2

    Checking the number of sports available and the betting options covered is another essential factor in the selection of bookies. It will increase betting excitement by giving bettors options.

  • Evaluate the Payment Methods
    step 3

    Deposits and Payouts are vital in online betting. So, ensure multiple payment options that are safe and which local currencies are available.

  • Examine Mobile Compatibility
    step 4

    The fourth essential step is to check if the betting site supports betting through mobile devices. Check for mobile apps or optimized mobile sites to make betting on the go easy.

Bonuses You Can Find on Sweden's New Sports Betting Sites?

A tour through the promotion sections of many new Swedish betting sites reveals several bonuses and promotions. The following are some of the offers available for Swedes.

Welcome Offers

Many new bookies offer generous promos to welcome new users. Meanwhile, the offers can be free bets, Cashback, or deposit matches, and they usually have terms to follow before claiming them.


Another kind of promotion available for Swedes on new bookies is Cashback. This promo offers parts of lost stakes back as free bets to punters. While the percentages can range from 10% upward, they are usually periodic and come with terms.

VIP Promotion

Most of the best betting apps organize loyalty schemes for bettors, serving as a way of rewarding their loyalty. Meanwhile, it comes in stages, depending on how often you wager. This scheme gives you extra perks, birthday gifts, and VIP coins.

Reload Bonus

With reload bonuses, bookmakers match a percentage of your subsequent payment into your betting account. While their percentages are usually smaller than welcome deposit matches, they also increase bettors' budgets.

  • Bonus
    100% welcome bonus of up to 1100 SEK
    For new players arriving at MegaPari, an amazing welcome bonus awaits you all. It’s a wonderful opportunity for new players…

Payment Methods at New Betting Sites that are Available to Sports Bettors in Sweden

Payment on new Swedish bookies is easy as many payment options are available. Below are some top banking options discovered while exploring new bookies in Sweden.

Bank Cards

Bank cards like VISA and Mastercard are accepted on all Swedish betting sites. This banking method is easy and safe. However, it requires inputting card details to complete payment.

Bank Transfer

Online bank transfer methods allow you to easily transfer funds between your local bank account and Swedish bookmaker. Meanwhile, this is easy since you fund via conventional ways of sending money.


E-wallets allow speedy funding and withdrawals via personal electronic wallet with Skrill, Neteller, PayPal, etc. Since you don't connect your bank cards or bank details with the bookmaker, e-wallets are safer.

Tips for Advanced Punters

As more states legalize sports betting, new online sports betting agencies are popping up all the time. It can be overwhelming to navigate all these options, so here are some tips for finding the right sports betting site for you:

  1. Look for a bookie with a user-friendly interface and clear navigation. You should easily be able to find the sports and bets you’re looking for.
  2. Make sure the site is reputable and has a good reputation among other bettors. Look for reviews and do some research on the company behind the site.
  3. Check for bonuses and promotions, as well as a variety of betting options. A diverse selection can enhance your betting experience.
  4. See what payment options are available and make sure they are secure.
James Akerele
James is a copywriter and iGaming expert with a wealth of experience in online casino gaming, sports betting and crypto. He believes every reader needs access to the right information provided in an engaging way.
Article rating
1 vote
FAQ. Frequently Asked Questions
UP TO 1500€ +150FS
Spin the wheel and get the guaranteed bonus!