Best New Betting Sites in Japan 2025

Top 5 New Betting Sites for Japanese Players

Using their expertise, the Allbets.tv team has made a complete list of Japan's top-performing new betting sites. Get a general idea about the bookmakers from below before you start playing with real money.

Lex Bookmaker

Even though it’s mostly known as a casino, Lex Casino also has a sports betting section for Japanese players. It offers the chance to bet on popular sports like basketball, volleyball, football, eSports, and much more on various markets.

Each market also offers some of the best odds in Japan. The betting markets are available in regular and live formats, with the live version being more popular with Japanese bettors.

Our team didn’t find a live streaming option to help punters watch the matches live. However, we did find a mobile app that you can download on both Android and iOS devices. You can find the app download links in the site’s footer section.

The bookmaker also has dedicated customer support with live chat and an option to contact the team via email. The sportsbook also supports popular payment methods with generous transaction limits.

MrPacho

MrPacho offers a well-designed user interface designed to help players make the most of their time on the website. You can bet real money on over 30 sports with great odds. We’ve compared it with other bookmakers, and you can get competitive payouts from this bookmaker.

MrPacho also offers generous offers to new and existing players. For instance, new players have a 100% first deposit bonus to help them start their journey on this new betting site with an increased bankroll.

While you get an Android app from the website, you won’t find an option for iOS users. But if you want to use the website on your iPhone, you can always create a shortcut and add it to your home screen to quickly access the betting markets on the go.

MrPacho has a reputation with Japanese players for offering top-notch customer support. You can reach out to them via live chat and email. Support is available in multiple languages, including Japanese, to help you find solutions to your problems quickly.

BC.Game

BC.Game is a great choice for Japanese punters as it supports cryptocurrency payments. The site supports over 80 cryptocurrencies, so you never have to worry about converting your coins to another currency.

Besides this, BC.Game has some of the best offers for Japanese punters. For instance, the 470% welcome offer rewards players for the first four deposits. In addition to the bonus cash, you can also get 20 free bets.

The site supports over 30 sports, some of the most popular locally and internationally. This new betting site does a great job with the coverage, so you don’t miss out on any events.

BC.Game also has a great mobile experience. However, at the time of writing, there’s no mobile app. To play with your phone, you need to visit the site with your phone’s browser and add it to your home screen as a shortcut.

Fresh Bookmaker

If you prefer a clean user interface for sports betting, you'll love Fresh Sportsbook. As its name suggests, it delivers a fresh sports wagering experience for Japanese punters. The website offers several sports to bet on with coverage for popular betting markets. But it doesn’t stop there. Each market also has great odds to ensure you get the best possible payouts for your predictions.

Fresh also has dedicated mobile apps for Android and iOS users. Using these, you can keep following the odds for live events and place wagers no matter where you are.

On top of the generous offers, Fresh also has regular tournaments that amp up the excitement on the website. These tournaments come with different rewards, and you can win by competing against other players and coming out on top.

Fresh’s customer support is also second to none compared to other options in Japan. You get round-the-clock support via live chat. There’s also an email address that you can use to get solutions to problems that can’t be fixed with live chat.

1xBet

1xBet has been one of the most famous bookmakers of the last decade. It made its debut in the Japanese market quite recently. Despite that, it hasn’t compromised on its dedication and customer service, which put it on the map.

A licensed bookmaker from Curacao, 1xBet offers over 1,000 events daily, which means you get several thousand betting markets daily. The list of sports features options like football, volleyball, basketball, tennis, and table tennis, among others. You can also find it there since eSports has started to find its footing in the industry.

1xBet supports both pre-match and live betting markets. However, you’ll be more interested to know that the live betting section also comes with live streaming. However, there are limits to what you can watch on the site. So, you should check which live markets have streams supported on the website before you begin.

New Betting Sites in Japan: How Are They Regulated

According to Japan's gambling regulations, only specific forms of betting are legal, such as horse racing, bicycle racing, motorcycle racing, and motorboat racing, which the government regulates.

However, there are no clear guidelines for online betting. This means the new bookmakers in Japan operate in a legal grey area. They’re not regulated, but it’s not illegal to play on them, either.

Keeping this in mind, we recommend licensed bookmakers with permissions from offshore jurisdictions. You can safely play on these sites, and a lot of them even support Japanese Yen, so you don’t have to go through currency conversion either.

Responsible Gambling Features on New Betting Apps

Betting should always be for entertainment. The moment you let emotions get the better of you from lost wagers, you start taking more risks to recover some of the money. This eventually leads to you wasting even more of your budget and, in the worst-case scenario, can push your personal relationships to a difficult place.

To make sure this doesn’t happen to Japanese players, new betting sites offer different kinds of responsible gambling tools. Some of the most common ones are:

• Self-assessment questions
• Deposits limits
• Self-exclusion measures

And if you need help from professional organizations, the new betting sites provide resources to help you get the assistance you need.

• Gamblers Anonymous (GA) Japan
• GambleAware
• National Council on Problem Gambling (NCPG)