💡 Is online sports betting legal in Kenya?

Absolutely. Online sports betting sites have been legal in Kenya since 2011.

💡 Are sports betting winnings taxed in Kenya?

Yes, there is a 20% tax attached to all winning sports bets at Kenyan licensed bookmakers.

💡 Which is better, new betting sites or old betting sites?

New sports betting sites generally offer improved features than existing bookmakers to Kenyan players. These features include high-definition live streams, low-margin odds, exclusive app bonuses, and many more, generally improving the player’s overall experience than existing bookmakers do.

💡 Can I use cryptocurrencies to gamble in Kenya?

Absolutely. Kenyan players can check out the bookmakers featured in this guide as we have ensured that they all offer crypto banking options.

Best New Betting Sites in Kenya 2025

By Victoria Michael | Last update at 16 May, 2025⏲️ Reading time: 23 minutes

Fact checked by Martins Lasmanis

Fact checked by

Martins Lasmanis

With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!

Gambling in Kenya has been legal since the 1960s, with the passage of The Kenyan Betting, Lotteries, and Gaming Act of 1966. This landmark legislation established the Betting Control and Licensing Board (BCLB) to oversee and regulate gambling activities. However, with the advent of the internet in the early 2000s and the rise of online gambling, Kenya's regulatory framework has struggled to keep pace.

While the government introduced measures in 2019 to address this rapidly growing industry, the online gambling scene remains largely unregulated. This regulatory gap has led many Kenyan bettors to turn to offshore-licensed bookmakers, seeking platforms that offer both legal compliance and a safer, more reliable betting experience.

At AllBets.tv, we are committed to equipping you with the latest insights into the global online sports betting industry. Our expert team is dedicated to evaluating the newest players in the market to help you make informed choices. Continue reading to discover the best new betting sites available to Kenyan players, explore their standout features and bonuses, and see how we have ranked these emerging platforms.

List of the Best New Betting Sites in Kenya 2025

Rank	Bookmaker	Rating	Bonus	Get bonus
1	1Win	4.5/5	500% On First Deposit Up To 110,000 KES	Play Read review
2	Paripesa	4.5/5	100% welcome bonus up to 11800 KES	Play Read review
3	888Starz	4.5/5	200% Welcome Bonus up to 30,000 KES	Play Read review
4	22Bet	4.8/5	100% welcome bonus up to 19,000 KES	Play Read review
5	MegaPari	4.8/5	Welcome package up to 31,400 KES	Play Read review
6	1Bet	4.8/5	100% WELCOME BONUS UP TO 100 EUR	Play Read review
7	20BET	4.5/5	100% WELCOME BONUS UP TO 100 EUR	Play Read review

Why Kenyan Bettors Choose New Betting Sites

New betting sites unarguably offer brand-new features that put them ahead of existing bookmakers. Here are some common reasons Kenyan bettors prefer new sports betting sites.

New betting platforms are more likely to cater to specific regional preferences, offering locally popular sports
With a focus on standing out, newer bookmakers often introduce exciting features like cash-out options, bet builders, live streaming, and esports betting.
Newer platforms may have modern payment systems, leading to quicker processing times for withdrawals and deposits.

5 Best New Bookmakers in Kenya

Following our ranking criteria, here’s an insight into the top five bookmakers that have particularly caught our eye while curating this guide to the best new betting sites for Kenyan players.

1Win

When you sign up at 1Win, new Kenyan players can grab a freebet welcome bonus of up to 150 KES. On top of that, there's a fantastic accumulator bonus that gives you up to a 15% boost on winning accumulator bets!

Started in 2016, 1Win is owned by 1Win N.V. and run by NextGen Development Labs Ltd. It covers over 20 sports, offering tons of betting options for both pre-game and in-play action across more than 1,000 events every day, all with low-margin odds.

Getting started with 1Win is super easy for Kenyan bettors. Whether you prefer using a desktop, mobile browser, or the dedicated app, you'll always have a way to access the site on your terms.

1Win Betting Site

🌐 Official Website	https://1wosl.com/
💰 Welcome Bonus	Freebet bonus worth up to 150 KES
⚽ Sports	30+ (Soccer, Basketball, Tennis, Ice Hockey, Table Tennis, eSports)
💳 Payment Methods	m-Pesa, Airtel Money, Cryptocurrency
💸Minimum Deposit	175 KES
💱Minimum Withdrawal	1,000 KES

Paripesa

Launched in 2019, Paripesa is owned and operated by Propus Holding B.V. It offers extensive coverage of both pre-game and in-play betting markets with low-margin odds. Paripesa’s sports coverage includes traditional sports and the latest sensation of electronic sports. The bookie is also popular amongst live sports bettors courtesy of a dynamic website that offers real-time updates, high-definition live streams of sports events, and mobile accessibility.

Paripesa has ensured an SSL encryption protocol across all platforms encrypts its services. Aside from guaranteeing the security of player data and information, the bookmaker also protects the user’s interests by offering different responsible gambling tools to control player’s gambling habits.

Paripesa Betting Site

🌐 Official Website	Paripesa.com
💰 Welcome Bonus	100% first deposit bonus up to 11,800 KES
⚽ Sports	30+ (Football, Tennis, Basketball, Handball, Volleyball, Darts)
💳 Payment Methods	Skrill, Sofort, Jeton, AirTM, Cryptocurrency
💸Minimum Deposit	354 KES
💱Minimum Withdrawal	1.50 EUR or equivalent in KES

888Starz

Operated by Bittech B.V. and licensed by the Curaçao Gaming Control Board, 888Starz is a blockchain betting site launched in 2020. Licensed by the Curaçao government, this bookmaker hosts extensive coverage of over 20 sports. The bookmaker is also renowned amongst Kenyan bettors for a generous bonus program that rewards new users and continues to refresh the experience of returning players.

Accessible on PCs and mobile devices, 888Starz is fully secured by a secure socket layer encryption protocol and offers various features that improve every player’s overall experience. Some of these features include high-definition live streams when available, a detailed statistics page, crypto transaction processing, and 24/7 customer support services.

888Starz Betting Site

🌐 Official Website	888starz.bet
💰 Welcome Bonus	100% matched deposit bonus up to 30,000 KES
⚽ Sports	35+(Cricket, Football, Rugby, Futsal, Basketball, and more)
💳 Payment Methods	Credit/debit cards, m-pesa, Airtel Money, e-wallets, Prepaid cards.
💸Minimum Deposit	150 KES
💱Minimum Withdrawal	300 KES

22Bet

22Bet is a 2017 start-up bookmaker licensed by the Curaçao Gaming Control Board. Particularly common with Kenyan live sports betting enthusiasts, this bookmaker’s coverage of over 30 sports is offered with various pre-game and in-play betting markets. 22Bet is also renowned for its generous bonus program and mobile accessibility features.

Besides optimizing its website to integrate with smaller screens for easy navigation, the bookmaker also offers a dedicated mobile app for Android and iOS users. The bookmaker also ensures that customer support agents are available round the clock regardless of the user's access point and all platforms have been encrypted to protect all player data.

22Bet Betting Site

🌐 Official Website	22Bet.com
💰 Welcome Bonus	100% bonus up to 15,000 KES
⚽ Sports	30+ (Football, Handball, Tennis, Basketball, Table Tennis, Volleyball, Ice Hockey, Esports etc)
💳 Payment Methods	30+ (Football, Handball, Tennis, Basketball, Table Tennis, Volleyball, Ice Hockey, Esports etc)
💸Minimum Deposit	150 KES
💱Minimum Withdrawal	300 KES

Megapari

Owned and operated by Vdsoft & Script Development SRL and is licensed by the Government of the Autonomous Island of Anjouan. Launched in 2017, Megapari covers up to 30 sports and hosts over 1,000 events daily. This bookmaker welcomes new users with a generous welcome bonus worth up to 15,700 KES and offers various other bonuses for returning players, even on their birthdays.

Accessible on mobile devices via the mobile-optimized website and dedicated mobile applications, Megapari secures all its access points with an encryption protocol that protects all data. Aside from offering local payment gateways to Kenyan players, the bookie also processes transactions with various cryptocurrencies, offering an anonymous, secure, and swift payment system.

Megapari Betting Site

🌐 Official Website	Megapari.com
💰 Welcome Bonus	100% matched deposit bonus up to 15,700 KES
⚽ Sports	30+ (Football, Basketball, Tennis, Volleyball, Table Tennis, eSports etc)
💳 Payment Methods	m-Pesa, Equity Bank, I&M bank, Cryptocurrency
💸Minimum Deposit	50 KES
💱Minimum Withdrawal	100 KES

How Do We Rate New Betting Sites in Kenya?

As mentioned, there’s no conclusive framework for reviewing the best new betting sites in Kenya. To ensure that we pick the best of the lot, we rank these bookmakers based on a set of criteria developed by our in-house betting experts. Here’s a highlight of what we consider and how you can use these criteria for ranking betting sites on your own.

1
Licensing
With Kenya lacking a centralized regulatory body for online betting, we take extra care to recommend platforms that hold licenses from internationally respected authorities. Licenses from bodies such as the United Kingdom Gambling Commission, Curaçao Gaming Control Board, and Anjouan Licensing Services indicate that a bookmaker adheres to stringent safety and fairness standards. By prioritizing these licenses, we ensure that Kenyan bettors enjoy protection in a largely unregulated market, along with access to responsible gambling features and secure platforms.
2
Security and Trustworthiness
Next up, we consider the security features available on the website and the bookmaker's trustworthiness. Considering players might be prompted to deposit with local payment gateways, we ensure that our recommended bookmakers are encrypted. This assures us of the bookmaker’s dedication to protecting the player’s data.
Speaking of trustworthiness, we always watch out for the bookmaker’s provider and online user reviews. We check out the provider’s track record and the bookmaker’s user reviews on public forums for third-party opinions.
3
Bonuses and Promotions
To ensure that the recommended bookmakers are worth every player's time, we also review the available bonus offers, checking if the bookmaker rewards new and returning players alike. We prioritize quality over quantity when it comes to bonuses. We strongly advise prioritizing bookmakers with bonuses that come with favorable wagering requirements over unbelievable rewards. Remember, the larger the rewards, the more challenging it is to complete the wagering requirements.
4
Variety of Betting Markets and Odds Fairness
Here at Allbets.tv, we make sure to recommend bookmakers that have struck the perfect balance in the quality and quantity of the available betting markets. Aside from reviewing these bookmakers for a vast selection of betting markets, we ensure that these betting lines are offered with low-margin odds that prioritize the player’s experience over profit. If possible, use a sports betting calculator to compare odd margins, and remember to always opt for betting sites with lower margins.
5
Payment Options
We also review the available payment options before recommending a bookmaker to our audience. Aside from ensuring that the bookmaker offers local and global payment options, we ensure that the bookmaker’s available bonuses can be claimed with the available banking options.
6
Customer Support
Here at Allbets.tv, we understand the importance of bridging the gap between the service provider and the consumer. With this in mind, we ensure to only recommend bookmakers with a number of customer support channels that can be easily accessed by every Kenyan bettor.

How New Betting Sites are Regulated in Kenya

Kenya’s gambling scene is regulated by the Betting Control and Licensing Board (BCLB). However, most of the regulatory provisions put in place were solely aimed at traditional gambling establishments until 2019, when the government outlined the legal framework for online and mobile gaming in Kenya. This framework is known as The 2019 Betting, Lotteries, and Gaming (Online Gaming) Regulations, and here are the key compliance requirements it specifies.

Operators must have obtained a betting license and applications must be made through a registered body corporate with at least two directors.
Operators must demonstrate the financial ability to meet their obligations.
Operators must control their player registration process and ensure that underage persons (less than 18) are not registered.
Operators must not disclose player information except as required by law or with the player's consent and must protect player account access.

As we stated earlier, the entirety of these requirements do not comprehensively regulate online gambling in Kenya, and the Kenyan government has undoubtedly noticed this. At the moment, the Kenyan government published a new Gambling control bill in the Kenya Gazette Supplement No. 212 in 2023. This bill proposes new regulations and the creation of a new regulatory body to regulate and license betting sites in the region, new and old alike. Check back here for up-to-date information on whether this bill has been passed and any new developments regarding regulations for online betting sites in Kenya.

Cutting Edge Features at New Kenyan Betting Sites

Aside from promises of low-margin odds and a secure betting environment, new features are also one of the main advantages of playing at new Kenyan betting sites. Here are some brand new features all Kenyan players can check out at new betting sites.

Crypto Transaction Processing

Being one of the first to adopt the breakthrough of blockchain transactions, new betting sites often launch in hand with the latest cryptocurrencies, allowing players to complete transactions easily. By processing transactions with cryptocurrency, transactions are completely anonymous, free of exorbitant charges, and completed swiftly.

High Definition Live Streaming

Live streaming capabilities are another cutting-edge feature for Kenyans to explore at the best new Kenyan sports betting sites. This feature allows players to keep up with sports events as they unfold in real-time, coming in handy, particularly for live sports bettors.

Odds Booster Bonus

Odds booster bonuses allow players to win more from a particular event by adding a boost to the odds on the event. This can either come in the form of a specific boost for odds on a specific event or as a percentage boost on accumulator bets. When this bonus comes in the form of an accumulator boost, players win more depending on the number of events featured in their bet slip.

New Online Bookmakers vs. Established Bookmakers

It is impossible to pick out the best alternative between new and existing bookmakers without highlighting our experience using both platforms. To keep this guide unbiased and ensure you opt for the best bookmaker that suits your personal preferences, here’s our overall experience with bookmakers that fall into both categories.

Features	New Betting Sites	Old Betting Sites
💻 User Interface	New bookmakers always come with an intuitive interface. Given the latest advancements in web design, new bookmakers launch with intuitive designs that do not compromise accessibility and navigability.	The website layout of old bookmakers often seems clustered and be a hassle to navigate.
📱 Mobile Compatibility	New betting sites are often designed with the latest mobile compatibility features. Aside from just ensuring that the website is optimized for smaller screens, new betting sites also invest and dedicated mobile applications for all device types.	Old bookmakers do not offer dedicated mobile applications most time. Rather, these bookmakers allow players to create one-click shortcuts to the website on their home screens.
💳 Payment Options	New betting sites are launched with the most recent advancements in the final industry. For instance, with the cryptocurrency space growing daily, new betting sites often have the latest payment options available at all times.	Old betting sites often only feature traditional payment options.
🎁 Promotions and Bonuses	Aside from generally offering more bonuses to players, new betting sites often launch with new bonuses for players to check out.	Established betting sites often only reward new users.
🤖 Customer Support	New betting sites often offer quality customer support services, including a variety of options and availability in local languages.	Customer support services at established betting sites often have longer waiting times and language barriers.

Best Payment Methods at New Betting Sites

Here’s a look at some of the most recommended payment options at new Kenyan betting sites.

Payment Method	Type	Deposit Limits	Deposit/Withdrawal	Payment Fee
Cryptocurrency	Cryptocurrency	As low as 253.65 KES	✅/✅	Free
m-Pesa	Mobile Transfer	50 - 100,000 KES	✅/✅	Free
Equity Bank	Online banking	50 - 100,000 KES	✅/✅	Free
I&M bank	Online banking	50 - 100,000 KES	✅/✅	Free

Sports Betting Bonuses Available at New Kenyan Betting Sites

Although bonuses started as a simple marketing scheme, it has now become a bookmaker’s extension of good faith, offering users a chance to win big without risking their deposits. Here are some of the most popular bonuses you will come across at new Kenyan betting sites.

Welcome Bonuses

Welcome bonuses are incentives given to newly registered accounts at Kenyan betting sites. This bonus can come in different forms, rewarding new users with free bet bonuses, matched deposit bonuses, and risk free bet coupons. Kenyan players can check out the bookmakers featured on this page for some generous welcome bonuses that offer a significant boost to your bankroll.

Cashback Bonuses

Cashback bonuses allow players to claim back a percentage of their activity on a bookmaker. The activity rewarded with this bonus can either be all deposits or losses over a period of time. Players interested in a cashback bonus to ensure their losing streaks for a second chance can check out Megapari’s cashback offer.

Loyalty Programs

Player loyalty programs are designed to reward players for continuously opting for a bookmaker. This program is often a tier/level-based offer that rewards players based on their current loyalty level. Perks available to Kenyan players with this program include priority withdrawals, a dedicated account manager, exclusive birthday gifts, increased withdrawal limits, and many more.

Bonus Offer	Advantages	Find Out More
Freebet bonus worth up to 150 KES	Mobile accessibility. Exclusive accumulator booster bonus. Round-the-clock customer support service.	Get Bonus
100% first deposit bonus up to 11,800 KES	Friendly bonus wagering requirements Mobile Accessibility Generous bonus reward	Get Bonus
100% matched deposit bonus up to 30,000 KES	Detailed sports statistics page Favorable bonus wagering requirements.	Get Bonus
100% bonus up to 15,000 KES	Mobile Accessibility Dedicated promo code store Generous welcome bonus offer	Get Bonus
100% matched deposit bonus up to 15,700 KES	Accumulator boost bonus of up to 200% Claimable with local currency deposits. 24/7 customer support services.	Get Bonus

New Betting Apps

As stated, one of the major advantages of using new Kenyan bookmakers is mobile accessibility, offering unrestricted access to the bookmaker’s full services on mobile. Based on our experience with each of these bookmakers, here are the most popular new betting apps in Kenya.

Bonus	Features	Operating System
Freebet bonus worth up to 150 KES	Event push notifications Exclusive mobile app bonus	Android, and iOS
100% first deposit bonus up to 11,800 KES	Instance access to bet history Processes transactions in the local currency	Android, and iOS
Exclusive mobile app betting bonus.	Standby customer support services Low-margin odds	Android
100% bonus up to 15,000 KES	Improved account security features Improved live streaming features Generous bonus offers	Android and iOS
100% matched deposit bonus up to 15,700 KES	Accepts Cryptocurrencies Real time event updates	Android and iOS

Responsible Gambling

Here at Allbets.tv we are strong agitators for responsible gambling. However, we believe that there are ways to achieve responsible gambling practices without a total crackdown on gambling as a whole. With this in mind, we ensure that the bookmakers we recommend offer responsible gambling tools that allow Kenyans to have healthy gambling habits.

Although we recognize that sports betting is a popular pastime amongst Kenyans, we also acknowledge the probability of getting carried away with the fun. Here are some questions you can use to evaluate your gambling habits.

Are you borrowing money to gamble?
Are you giving up on quality time with family and friends just to gamble?
Does the result of a bet determine your overall mood and mental health?

If your answer to any of these questions is yes, here are some gambling regulatory bodies you can consult for help.

GamTalk
GamblingTherapy
Gamblers Anonymous

FAQ. Frequently Asked Questions

Absolutely. Online sports betting sites have been legal in Kenya since 2011.
Yes, there is a 20% tax attached to all winning sports bets at Kenyan licensed bookmakers.
New sports betting sites generally offer improved features than existing bookmakers to Kenyan players. These features include high-definition live streams, low-margin odds, exclusive app bonuses, and many more, generally improving the player’s overall experience than existing bookmakers do.
Absolutely. Kenyan players can check out the bookmakers featured in this guide as we have ensured that they all offer crypto banking options.