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New Bookmakers in Norway

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With the industry becoming more competitive, new independent bookmakers are popping up all the time. It can be difficult to know which ones to trust and which ones offer the best deals. But don’t worry, we have researched this all for you and can recommend some of the top new bookmakers on the market.

List of Best Bookmakers

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Why Choose a New Betting Site?

There are a variety of reasons to choose a new betting site over established bookmakers:

  1. Newer sites may offer more competitive odds, innovative features, and unique promotions.
  2. They also tend to have a fresher look and feel and may provide a more modern and user-friendly interface.
  3. New betting sites often have smaller player pools, which can result in less competition and potentially more profitable opportunities.

Most Popular Sports Betting Markets

As more new bookies enter the market, it can be difficult to decide where to place your bets. However, some sports consistently remain at the top of the full list of most popular markets:

  1. Soccer, or football, is by far the global leader in terms of betting activity. This includes both domestic leagues and international competitions such as the World Cup.
  2. American football, particularly the NFL, is also a popular betting option in the US and other parts of the world.
  3. Basketball, both in the NBA and internationally, is another frequently bet on sport.
  4. Other popular markets include cricket, tennis, baseball, and hockey.
  5. Horse racing remains a longstanding favorite for many bettors.

How We Rank New Betting Sites in Allbets.tv

At Allbets.tv, we put a lot of effort into evaluating and ranking online betting sites. First, we thoroughly research the background and reputation of the company. We also consider their licensing and regulations to ensure they are operating legally and ethically.

Next, we compare odds and payout percentages, a variety of betting markets, and betting offers. Finally, we look at payment options available and betting features. Only after all these factors are considered do we decide on where to place the new betting site in our rankings.

  • 1


    When it comes to finding the best new betting sites, one of the most important factors we consider is whether the site is licensed. This ensures that the site operates legally and ethically, protecting both your personal information and your funds.

    Furthermore, licensed sites are regularly monitored for fair play and responsible conduct. The most prestigious global licenses come from the UK Gambling Commission, the Kahnawake Gaming Commission, and the Malta Gaming Authority.

  • 2

    Odds and Payout Percentage

    When ranking new betting companies, we look at the odds and payout percentage offered by the site. We want to make sure that bettors are getting competitive and fair odds on their wagers. Odds and payout percentages are important factors for bettors because they determine how much they can win on a bet.

  • 3

    Variety of Betting Markets

    In addition to traditional markets such as football, basketball, and baseball, we also look for sites that offer a diverse range of options, such as MMA, eSports, and even politics. New betting sites should offer a diverse selection of sports and betting markets.

  • 4

    Betting Offers

    We understand that new sports betting sites may offer tempting bonuses and promotions to attract new customers. However, we make sure to thoroughly review these offers and determine their overall value before recommending them to our users.

  • 5

    Payment Methods

    When evaluating the best new sports betting sites, we make sure to check the payment methods available. This includes both deposit and withdrawal options, as well as any fees that may be associated with them. We also look at the processing times for these transactions.

  • 6

    Betting Features

    They play one of the biggest roles in our rankings of new sports betting sites. This includes options for live betting, various bet types, competitive odds, and user-friendly interfaces. A new sportsbook also needs to offer reliable customer service and secure banking methods.

Bonuses You Can Find at New Bookmakers

New bookmakers are constantly entering the online betting market, bringing with them a variety of bonuses and promotions. These can range from welcome bonuses for new players to special offers for existing customers, such as cashback on losses or enhanced odds on certain events. New bookmakers may also offer unique and creative promotions, such as social media contests or raffles for trips and prizes.


Customer Service

Customer Service at new bookmakers is often top-notch as they strive to attract and retain new customers. New sports betting sites often offer 24/7 support via live chat, phone, and email, as well as extensive FAQ sections on their websites. They also have highly trained staff ready to assist with any inquiries or issues that may arise. Players need to do their research on the reputation and track record of new bookmakers before signing up, but overall, customer service at new sports betting sites is a positive experience.


Security Measures

These trusted sites take security measures such as using encrypted software, implementing strict ID verification processes, and employing advanced fraud detection systems to ensure the safety of players’ personal and financial information.

Some red flags to look out for include a lack of licensing or regulation, unclear terms and conditions, slow or unreliable payment processing, and numerous customer complaints.

Tips for Advanced Punters

As more states legalize sports betting, new online sports betting agencies are popping up all the time. It can be overwhelming to navigate all these options, so here are some tips for finding the right sports betting site for you:

  • Look for a bookie with a user-friendly interface and clear navigation. You should easily be able to find the sports and bets you’re looking for.
  • Make sure the site is reputable and has a good reputation among other bettors. Look for reviews and do some research on the company behind the site.
  • Check for bonuses and promotions, as well as a variety of betting options. A diverse selection can enhance your betting experience.
  • See what payment options are available and make sure they are secure.


Live Betting

New sports betting sites often offer live betting, allowing users to make real-time adjustments to their bets based on the current status of the game or match. Additionally, some live sports betting sites may have time limits on when bets can be placed during an event. 

Stephen Olayanju
Professional casino content writer with 5 years of experience. He has been privileged to work with many popular casino brands, which are mostly ghostwritten. He’s a casino player and punter too, and has helped many players to get most out of gambling.
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