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Sports Betting Online in Sweden 2024

⏲️ Reading time: 13 minutes

Online sports betting remains a vibrant and popular activity in Sweden, captivating enthusiasts eager to engage in wagering activities. The allure of seeking top-notch platforms for a fulfilling betting experience has intensified, and one notable contributor to this pursuit is the Allbets team. Demonstrating a steadfast commitment to enhancing the sports betting experience, our team has meticulously curated a list featuring the best betting sites in the country.

This selection process is rooted in the valuable input of Swedish punters, with their comprehensive reviews serving as the foundation for the chosen platforms. The emphasis is on features such as enticing bonuses and competitive odds, designed to elevate the overall sports betting journey for users in Sweden. Our team's dedication to quality ensures that the recommended sites meet and exceed enthusiasts' expectations, providing them with a robust and enjoyable platform for their wagering pursuits.

List of Best Bookmakers in Sweden

Rank Bookmaker Rating Bonus Get bonus
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3,350 NOK welcome bonus in free bets
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150% welcome bonus up to 1 500 SEK
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Sports Betting in Sweden: The Complete Guide

Explore the realm of sports betting in Sweden by consulting 'The Complete Guide.' This thorough guide provides all the necessary knowledge to get started, whether you're a novice or an experienced bettor. It gives a step-by-step approach. It's the best source for professional advice and insights to improve your sports betting experience.

History of online betting in Sweden

In Sweden, the history of internet gambling has changed significantly. Before online platforms emerged, the Swedish gaming business was dominated by the state-run companies Svenska Spel and ATG. However, as the internet grew in popularity, the gaming community changed and became more welcoming. New gambling laws that were put into effect in Sweden in 2019 let foreign operators seek licenses and conduct business there. This legislative revision addressed consumer protection issues and attempted to establish a regulated and competitive market. Today's regulated online sportsbooks provide Swedish bettors with various betting alternatives, reflecting a changing regulatory situation and technical improvements.

How is online betting regulated in Sweden?

In Sweden, the history of internet gambling has changed significantly. Before online platforms emerged, the Swedish gaming business was dominated by the state-run companies Svenska Spel and ATG. However, as the internet grew in popularity, the gaming community changed and became more welcoming. New gambling laws that were put into effect in Sweden in 2019 let foreign operators seek licenses and conduct business there. This legislative revision addressed consumer protection issues and attempted to establish a regulated and competitive market. Today's regulated online sportsbooks provide Swedish bettors various betting alternatives, reflecting a changing regulatory situation and technical improvements.

🌍 Country


👌 Language


💲 Currency

Swedish Krona (SEK)

⚽ Popular sports

Football, Ice Hockey, Floorball

⚖️ Is betting legal?

Yes, with a regulated market

🏢 Regulator


🧾 Gambling taxes


💳 Most popular payment methods

Credit/Debit Cards, Bank Transfers, E-wallets (e.g., Trustly), Mobile Payment Apps

What we took into account when picking the best bookmaker in Sweden?

As the Allbets editorial team meticulously curated the selection of the best bookmakers in Sweden, several key factors were considered to align with the unique dynamics of the Swedish betting landscape.

  • Sports Portfolio

    The prominence of football, ice hockey, and floorball played a pivotal role in our choices, ensuring an optimal betting experience for users passionate about these sports.

  • Payment methods

    Besides the sports portfolio, we prioritized bookmakers that accommodated exotic payment methods prevalent in Sweden. Recognizing the country's tech-savvy population, our endorsed platform selection offers a range of secure and convenient payment options, including popular methods like Trustly for efficient transactions.

  • Gambling laws and regulations

    Compliance with Swedish gambling laws and regulations was of utmost importance, as it guaranteed that the selected bookies exhibit a dedication to lawful and conscientious gaming activities.  Regulatory compliance must be prioritized to give users a secure and transparent betting environment.

  • By carefully weighing these factors in the context of Sweden's distinct betting ecosystem, our goal was to point users toward bookmakers who share their preferences, provide a wide range of betting options, and deliver an optimal betting experience specific to the Swedish market's peculiarities.

How to bet online in Sweden

Online betting in Sweden offers fans an engaging experience with many options and ease. This straightforward approach, governed by the Swedish Gambling Authority, is available to both novice and experienced gamblers. Use these easy measures to ensure a safe and happy online betting experience when you start your trip.

The Step-by-Step Guide are:

  • Choose a Licensed Operator
    step 1

    First, pick an online betting site that is both legitimate and legal. Seek out operators approved by Spelinspektionen to provide a controlled and secure atmosphere.

  • Create an Account
    step 2

    Sign up on the chosen platform by providing the necessary details. This typically involves entering personal information, creating a username, and setting a secure password.

  • Deposit Funds
    step 3

    Once your account has been created, add money to it using various payment options, including bank transfers, e-wallets, and credit/debit cards.

  • Explore Betting Markets
    step 4

    Browse through the diverse range of sports and events offered by the platform. Select your preferred market and choose the bets you want to place.

  • Place Your Bets
    step 5

    After you've chosen, enter your preferred stake and make sure your bets are confirmed. Experience the joy of online betting in Sweden while keeping tabs on your bets with the platform's easy-to-use interface.

Top 5 best online betting sites in Sweden

With exciting alternatives, Sweden's online betting sector is busy. Nevertheless, selecting the best platform might feel like a high-stakes game in and of itself, with so many competitors fighting for your bets. Be at ease, daring gamblers! With each having unique advantages and disadvantages, we have carefully considered and selected the best 5 online betting sites in Sweden to stoke your passion for sports.


starda allbets

Starda offers a seamless betting experience with a focus on user-friendly design. With a wide range of sports and competitive odds, Starda caters to both novice and experienced bettors.



Minimum Deposit (SEK)

Deposit Methods

150% welcome bonus up to 1 500 SEK

New users, registration, and first deposit

100 SEK

Credit/Debit cards, Bank Transfer, E-Wallets

  • User-friendly interface.
  • Strong mobile app.
  • Diverse sports coverage.
  • Limited promotions compared to some competitors.




1xbet allbet

1xBet is a major global player in online betting, well-known for its broad market reach. Its cutting-edge features, together with an abundance of sports, are its main selling points.



Minimum Deposit (SEK)

Deposit Methods

Welcome Bonus up to 1,150 SEK

New users meeting specific criteria

110 SEK

Credit/Debit Cards, E-wallets, Bank Transfers, and Transfers, Others

  • Abundant sports markets
  • Live streaming
  • Diverse payment options
  • Overwhelming for new users




MegaPari Sweden

Megapari's extensive sportsbook makes an impression. Generous incentives are available on the site, including a welcome bonus and recurring benefits.



Minimum Deposit (SEK)

Deposit Methods

100% welcome bonus up to 1,150 SEK

New users, meeting specified criteria

110 SEK

local payment methods, Credit and Debit cards, E-wallets, Cryptocurrency

  • Varied sports
  • Fresh platform design
  • Attractive bonuses.
  • Customer support response time can be slow.




ggbet allbets

GGbet is a popular virtual sports betting site that caters only to esports fans. It provides a specialized experience with a focus on esports markets.



Minimum Deposit (SEK)

Deposit Methods

100% First deposit bonus up to 1,150SEK

New users, registration, and first deposit

SEK 100

Credit/Debit cards, Bank Transfer, E-Wallets

  • Extensive esports coverage
  • Transparent terms and conditions
  • Esports-specific promotions.
  • Limited traditional sports offerings.




Vulkanbets allbets.tv

Sports betting and a strong online betting platform are combined at Vulkanbet. The site is distinguished by its extensive sports variety and engaging live betting choices.



Minimum Deposit (SEK)

Deposit Methods

100% First deposit bonus

New users

SEK 110

Credit/Debit cards, Bank Transfer, E-Wallets

  • Live betting options
  • Multilingual support
  • Generous loyalty program.
  • Limited promotions compared to competitors.


Popular Sports for Betting in Sweden

Sports bettors in Sweden have a wide range of choices, which mirror the nation's inclinations and culture around sports. In Sweden, four popular sports are gambled on:

  • Football (Soccer)

    The undisputed king, football captivates Swedes across all levels. From the electrifying Allsvenskan league to the national team's valiant efforts, every kick ignites betting fervor. The intense rivalries and Sweden's strong footballing pedigree fuel a thriving betting market with diverse wagers and competitive odds.

  • Ice Hockey

    A national obsession, ice hockey transcends mere sport in Sweden. The high-octane clashes of the Svenska Hockeyligan (SHL) draw fervent crowds and dedicated bettors. The Swedes' historical prowess in the sport adds another layer of excitement, making every slapshot a potential jackpot opportunity.

    Ice Hockey
  • Tennis

    Sweden's rich tennis heritage, boasting legends like Björn Borg and Mats Wilander, inspires a strong betting culture. Major tournaments like the Stockholm Open attract international stars and dedicated Swedish wagers. Beyond the pros, domestic tournaments and rising local talents keep the betting scene buzzing throughout the year.


New Betting Sites in Sweden June 2024

These new betting sites present exciting opportunities for Swedish bettors, each bringing unique strengths and features. Whether you're drawn to simplicity, global innovation, generous promotions, esports specialization, or competitive odds, exploring these newcomers promises a fresh and engaging betting experience in Sweden. Here's a brief overview of the top five best new betting sites in Sweden that have quickly gained traction among enthusiasts.

  • 🏆 Starda: Starda enters the scene with a focus on simplicity and user-friendly design. Despite being a new player, Starda impresses with a diverse range of sports coverage, making it an appealing choice for bettors seeking an intuitive experience.
  • ⚽ 1xBet: With a global reputation, 1xBet extends its influence into Sweden, providing an extensive array of sports markets and cutting-edge features. Known for its innovation, 1xBet offers a compelling option for those seeking variety and advanced functionalities.
  • 📱 Megapari: By fusing an extensive sportsbook with an extensive casino selection, Megapari offers a novel viewpoint to the Swedish betting market. Renowned for its alluring incentives and promos, Megapari hopes to enthrall users with its magnanimity.
  • 🌟 GGbet: GGbet is a specialist platform in the virtual sports betting market, catering exclusively to esports lovers. GGbet offers a focused esports betting experience because of its emphasis on esports markets.
  • 🌐 1Bet: As a new entrant in the Swedish market, 1Bet aims to make its mark by offering a compelling sports betting experience. While relatively new, 1Bet strives to compete with established names through a user-centric approach and competitive odds

Best sports betting apps in Sweden

A trustworthy and feature-rich betting app is a must for the mobile sports bettor. Numerous platforms in Sweden are notable for their mobile solutions, each delivering distinct advantages at your fingertips. The top sports betting applications designed to improve your betting experience in Sweden are Starda, 1xBet, and Megapari. Let's investigate them.

Starda App

Starda's mobile app ensures a seamless betting experience, compatible with iOS and Android devices. Pros include a user-friendly interface and a diverse range of sports markets. However, some users note occasional performance lags.

Rank Bookmaker Rating Bonus Get bonus
150% welcome bonus up to 1 500 SEK
PlayRead review
  • User-friendly interface
  • Sleek design, competitive odds
  • Strong mobile app with fast loading times and live streaming for select events.
  • Limited e-sports coverage


1xBet App

1xBet's app is a global favorite, available on iOS and Android. It stands out with a wealth of features, live streaming, and a vast array of markets. Yet, its extensive options might overwhelm new users, and occasional interface lags have been reported.

  • Unmatched betting options with abundant sports, markets, and live events
  • Live streaming and cash-out
  • Competitive odds on major leagues
  • A cluttered interface can feel overwhelming for newcomers


Megapari App

With its iOS and Android compatibility, Megapari's mobile app provides players with a great sports betting experience. The app is commended for both its substantial discounts and eye-catching appearance. Customer service response times, however, might be a disadvantage.

Rank Bookmaker Rating Bonus Get bonus
100% welcome bonus up to €100
PlayRead review
  • Fresh platform design
  • Exciting bonus offers and promotions
  • Strong customer support
  • There are fewer payment methods compared to some competitors

How to Deposit at Sweden Betting Sites

Sweden has a thriving online betting sector, but you must fund your account before enjoying the excitement of placing bets. These payment options combine speed, security, and simplicity to meet the various financial needs of Swedish bettors. For smooth and pleasurable online betting experiences, bettors may select the solution that best fits their demands.

Trustly: The reigning champion, Trustly boasts instant bank transfers directly from your online banking interface. No registration or card details are required, making it fast, secure, and ideal for privacy-conscious bettors.

Swish: Sweden's beloved mobile payment system seamlessly integrates with betting sites. Simply enter your phone number and confirm the transfer via your bank's app – instant funds and zero hassle.

Bank Transfer: Safe deposits made straight from your bank account are possible with this dependable, old-fashioned method. Depending on your bank, processing timeframes might be as little as a few business days or as fast as immediate.

Visa/Mastercard: Traditional credit and debit cards are still a convenient option for many people. Make instantaneous deposits, but be aware that the betting site and your bank may charge processing costs.

E-wallets: Online payment processors such as PayPal, Skrill, and Neteller provide a safe and secure bridge between your bank and the sportsbook. Benefit from quicker processing times and more transaction privacy.

  • Visa&Mastercard payment logo
  • https://apostasdesportivas.tv/casas-de-apostas/us-open-2023/
  • bank transfer
    Bank Transfe
  • bitcoin betting sites

The Future of Online Betting in Sweden

Predictions by experts indicate that by 2028, the amount will have grown to €2.15 billion. Nonetheless, this course depends on managing an intricate network of variables.

The Swedish Gaming Authority has suggested harsher controls that might impede market development while promoting responsible gaming. These limits include higher fees and tighter restrictions on advertising. But technology innovations like artificial intelligence (AI) and virtual reality offer tailored advice and immersive experiences, which might completely transform the market. Because the digital ecosystem is changing so quickly, ethical issues and good gaming habits are still very important.

Global trends and evolving demographics add another layer of uncertainty. Legalization in neighboring countries like Denmark and Finland could attract international players, boosting Sweden's market. Conversely, stricter regulations elsewhere in Europe could have a domino effect, impacting Swedish growth. Furthermore, there are potential problems associated with the growth of esports and the rising involvement of younger generations. Long-term success will depend on your ability to provide these groups with cutting-edge products and efforts related to responsible gaming.

Responsible Play in Sports Betting in Sweden

The regulators and operators in Sweden uphold the vital principle of safe sports betting. The aim is to reduce the hazards of gaming addiction while offering bettors a fun and safe environment. Operators follow strict guidelines that cover ethical gambling, player safety, and anti-money laundering procedures. The Swedish Gambling Authority, often known as Spelinspektionen, oversees these operators.

Local organizations are fighting gambling addiction head-on in Sweden.  One noteworthy organization is the national hotline for gambling concerns, Stödlinjen. Stödlinjen is a vital resource for anybody in need of help since it offers support, information, and therapy to anyone who is impacted by gambling disorders. Additionally, advertising is regulated by the Swedish Consumer Agency, Konsumentverket, to guarantee ethical marketing techniques in the gaming sector. Using cooperative endeavors among regulatory agencies, operators, and entities such as Stödlinjen, Sweden upholds a stable and equitable sports betting milieu emphasizing participant welfare

Betting in Sweden: Conclusion

In conclusion, the vibrant world of sports betting in Sweden offers enthusiasts a diverse and engaging experience. As you embark on your betting journey, consider these top bookmakers, each excelling in different categories:

Top bookmaker, different categories:

  • Starda: Best Overall Experience 🌟
  • 1xBet: Football Betting Specialist ⚽
  • Megapari: Innovative Mobile Betting📱
  • GGbet : Broad Market Variety 🌐
  • VulkanBet: Best live gaming option🏆

Remember, responsible gambling is paramount. Set limits, gamble within your means, and recognize when to step back. The Allbets team wishes all Swedish players the best of luck. May your betting experiences be enjoyable, responsible, and filled with thrilling victories.

FAQ. Frequently Asked Questions
Jarin Ahmed
Like many aspiring writers, Jarin focuses on bringing life to the text for her readers. She is an avid sports lover, growing up in a family obsessed with bookies. She is an expert in the iGaming niche and has secondary obsessions with Gardening and cooking.
Article rating
1 vote

Sports Betting In Other Countries

Team Members

  • CEO Martins Lasmanis
    Martins Lasmanis
    With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!
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    Arturs Korolkovs
    Head of Affiliates
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