Bookmakers generally offer welcome bonuses or first deposit bonuses in order to attract new customers. Essentially, new customers receive a ‘gift’, which they can use for placing a bet, but can’t withdraw immediately. In most cases, bookmakers require customers to make a number of bets before allowing withdrawal.
The deposit entitled to a welcome bonus can be limited to both the max and the min, but the bonus itself varies. Some bookmakers offer fixed bonuses regardless of the deposited amount, while others link the bonuses to the amount – for example the bonus can be 100%, 200%, 300% and sometimes even 500% of the deposit. Welcome bonuses are in fact very popular means to attract new customers and for that manner they are offered by the majority of bookmakers.
You can receive a welcome bonus simply by following a few steps: first, you need to register on the bookmaker’s website, then verify your profile (note that you can’t become an anonymous user, you should provide official documents for registration), make a deposit (at least the minimum that is specified by the bookmaker’s rules) and then you will receive the bonus. The amount is credited to your account and you can instantly start using it for placing bets – you can use either the whole amount or part of it.
In general, the welcome bonus is considered to be some form of compensation to the new customer, having gone through a registration with very tight and strict regulations, but at the same time a process easy to implement.
Bookmakers use the term ‘wager’, which involves all kinds of bonuses, including welcome bonuses. In most cases bookmakers require the welcome (or first deposit) bonus to be wagered a certain number of times and the full amount to be placed on bets before it can be withdrawn. For example, “wager bonus 3” means that you need to follow the same process three times before being able to withdraw the amount to your bank account.
In other cases there are more specific conditions for withdrawing the welcome bonus. For example, a bookmaker can require the bonus to be placed on a parlay of at least three events, each having odds greater than a certain indicator (i.e. 1.5).