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Best New UK Sports Betting Sites in April 2024

Reputed for hosting one of the largest sports betting scenes in the world, the United Kingdom’s sports betting industry has evolved from the prominent horse racing events of the 16th century to a thrilling online betting scene, launching an international regulatory body and a series of sports betting sites.

With the industry’s unending evolution, the influx of new sports betting sites is rising, leaving British punters wondering which bookmaker offers the best services.

At Allbets.tv, our team of experts has answered this question by conducting a top-down review of the most recent additions to the industry. Check out all we’ve found out down below.

List of The Best New Betting Sites in the United Kingdom

Rank Bookmaker Rating Bonus Get bonus
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How New Betting Sites are Regulate in the United Kingdom

While the earliest gambling act in the UK was passed in the early 1850s, the country’s gambling regulatory body, the United Kingdom Gambling Commission (UKGC), was not established until the Gambling Act of 2005, which aimed to regulate all forms of gambling in the country.

Tasked with regulating existing and new betting sites, below is an insight into how the UKGC regulates new betting sites in the United Kingdom.

  • The body ensures that new betting sites are duly licensed and adhere to the provisions of the Gambling Act 2005 and the UKGC’s License Conditions and Codes of Practice (LCCP), with sanctions and penalties in place for violators.
  • New gambling sites must implement robust AML and KYC procedures to prevent money laundering and ensure customers can legally gamble.

The United Kingdom has a long history of gambling. It is now home to a powerful gambling culture, making it a prime location for numerous high-quality betting sites.

About 43% of the UK population participates in gambling, and in 2022, the gambling and betting activities market was worth £14.7 billion.

Whether you’re a seasoned gambler or just getting your feet wet, these betting sites provide unlimited fun. British people can convert their predictions into profit by betting in pounds on their favourite sports on these great sites.

Pros and Cons of New Betting Sites in the United Kingdom

Below are a couple of general pros and cons of new British betting sites that we reviewed during our research.

  • To build a clientele, new sites may offer more competitive odds and better value for bets.
  • Thrilling bonus offerings.
  • Impressive customer support services.
  • Many new sites prioritize mobile compatibility, offering dedicated apps or mobile-optimized websites.
  • New betting sites often introduce innovative features to attract customers.
  • New sites may face challenges with regulatory requirements.
  • Determining the trustworthiness of new betting sites can be challenging.

How We Rank New Betting Sites at Allbets.tv

Our team at Allbets.tv prides itself on recommending the best new betting sites, we have put sentiments aside while ranking these bookies, ranking the platforms based on the criteria we highlighted below.

  • 1


    Dedicated to offering British punters the safest betting environment, our team ensures that these bookmakers are licensed by the UKGC or any other renowned regulatory body, as it guarantees the legality of the bookmaker.

  • 2

    Odds and Payout Percentages

    Our team also compares all the market odds on each bookmaker to pick out the best new bookies that offer players value for their bets.

  • 3

    Variety of Betting Markets

    Considering the importance of variations in betting lines to every British punter, we ensure always to review the availability of betting lines at our recommended bookmakers. Some betting markets at our recommended bookmakers include moneyline bets, handicaps, and totals.

  • 4

    Betting Offers

    Aside from offering the promise of juicy rewards, betting offers are a way for bookies to extend a trusting hand or to bait an audience. For this reason, we always recommend bookies with player-friendly bonuses and requirements.

    Our team of experts always reviews the available bonuses and promotions on these bookmakers to ensure that punters get value for their deposits.

  • 5

    Payment Methods

    Advocating for player comfortability, our team also reviews the available payment options, ensuring that British punters can utilize the available payment methods.

  • 6

    Betting Features

    New betting sites are launched with the latest technology, prompting a decent variety of new online sports betting features which we look out for during our ranking. Some features we look out for include live streaming accessibility, cash-out features, and in-play betting lines.

Top 3 Best New UK Betting Sites

Ready to find out how the United Kingdom’s top-ranked new betting sites have caught our eyes? Keep reading!


Megapari uk

Nominated for over five online bookmaker awards in 2023, Megapari is a mobile-friendly bookmaker powered by Vdsoft & Script Development N.V. and licensed by the Curacao Gaming Control Board. Offering coverage of over 40 sports, Megapari hosts a variety of betting lines on over 1,000 sports betting events daily.

  • Impressive customer support services.
  • Mobile-compatible website layout.
  • Juicy bonus offerings.
  • Live streaming is only available for esports events.




22Bet ph

22Bet is a versatile online bookie with a rewarding selection of bonuses and an array of sports betting lines. The platform also offers peak secure socket layer encryption protocols while also providing coverage of a decent array of sports events.

  • Impressive mobile compatibility features
  • Competitive odd offerings
  • Impressive customer support services
  • Live streaming services are only available on the mobile application.





Powered by a renowned sports betting operator, Dama N.V., N1Bet offers coverage of an impressive array of games with thrilling sports betting lines. Licensed by the Curacao government, N1Bet also boasts a versatile website layout that offers peak functionality on mobile screens and an impressive mobile application that offers easy access to the platform’s services.

  • Top-tier mobile compatibility.
  • Competitive odds offering.
  • Impressive sports coverage.
  • Limited bonus offerings.
  • Limited live streaming services.


How To Choose The Best New Betting Sites

Curious how you can pick out the best new betting sites in the British online sports betting scene? You’ve come to the right place! Check below for the steps to choosing the best new betting sites in the UK.

  • Conduct detailed research and background checks on the available bookies.
    step 1

    By doing this, punters get to look into Bookie’s licensing, regulatory status, and ownership to confirm the authority and legality of the site in the online sports betting scene.

  • Review the available betting markets and features.
    step 2

    Ensuring that the Bookie offers numerous betting lines and player-friendly sports betting features.

  • Compare the available bonuses and promotions.
    step 3

    Reviewing all the bonuses available at numerous bookies and opting for a bookie with bonuses that align with player preferences.

  • Evaluate the payment options and security features.
    step 4

    Ensure that the site offers convenient and secure deposit and withdrawal options, and check out the site’s security measures for personal and financial information security.

Payment Methods at New Betting Sites that are Available to Sports Bettors in the United Kingdom

Payment Methods at New Betting Sites that are Available to Sports Bettors in the United Kingdom


Punters can complete deposits using a variety of electronic wallets that allow users to fund their wallets in their local currency beforehand. Some popular electronic wallets to use include Neteller, Skrill, and MiFinity.


With Cryptocurrencies fast becoming a premier figure in the financial industry, new betting sites in the United Kingdom have integrated blockchain technology to aid in processing swift and secure transactions. Some popular crypto-banking options include Bitcoin, Ethereum, and Litecoin.

Bank Transfer

Punters can also complete their deposits on new betting sites by using bank transfers, provided they already have an active bank account with a financial institution of their choice.

Why Choose a New Betting Site?

Even if there are already established bookmaker sites on the market, the debut of new ones delivers various perks and advantages for bettors, such as:

  1. New sites frequently include modern features and user-friendly interfaces that improve the betting experience.
  2. They could provide special discounts, rewards, or loyalty programs to win over new clients.
  3. New bookmaker sites are typically more competitive, providing better odds and a broader selection of markets, giving bettors more options.
  4. As a bonus, introducing new betting sites increases competition among bookies, leading to higher service standards and greater client happiness.

Most Popular Sports Betting Markets

Live betting in UK

In the UK, a few types of bets have always been popular with gamblers. These are some examples:

  1. Single Bets
  2. Accumulator Bets
  3. Over/Under Bets
  4. Handicap Bets
  5. Correct Score Bets
  6. First Goalscorer Bets
  7. Outright Winner Bets
  8. Both Teams to Score (BTTS) Bets
  9. Half-Time/Full-Time Bets
  10. Asian Handicap Bets

Furthermore, in-play or live betting has become popular, allowing punters to place bets during a game or event. These bet types continue to impress UK gamblers because of their simplicity, excitement, and the possibility of lucrative rewards.

Bonuses You Can Find from UK New Sports Betting Sites

Emphasizing the importance of bonus offerings to our ranking procedure, we have taken it upon ourselves to highlight the top bonuses reviewed during our first-hand experience at the best new betting sites in the UK.

Free Bet Promo

Often offered as a welcome incentive at new UK betting sites, free bet bonuses allow bettors to claim a specific free bet value after completing their first deposits at the bookmaker. The free bet bonus is a risk-free avenue for punters to place bets on their predictions without wagering their initial deposits.

Cashback Bonus

The cashback bonus offers bettors a second shot at winning after experiencing a losing streak. This bonus allows punters to claim back a percentage of all losses incurred over a predecided time window.

Bet Booster Bonus

The bet booster bonus allows punters to claim an added percentage on the winnings of their accumulator bets. While this bonus applies a minimum odds per wager to be claimed, players should remember that the higher the number of events, the lower the minimum odds per event!

Other Bonuses

  • Free Bets: This popular bonus allows you to gamble without using any of your own money. It may be part of a welcome package or a reward for referring a friend or participating in a promotional event.
  • Enhanced Odds: Some new bookies provide increased odds-on specific events or marketplaces.
  • Cashback Bonuses: Cashback bonuses return a percentage of your losses as a reward.
  • Reload Offers: These bonuses are given to existing clients upon making further deposits on the site.
  • Loyalty Programmes: Many modern bookies provide loyalty programmes where bettors can earn points for each wager. These points can be exchanged for free bets, gifts, or VIP advantages.
  • Special Event incentives: New bookies may give special offers and rewards for holidays and important sporting events. These can include increased odds, increased winnings, or new betting markets.

These are some of the common bonuses you’ll find on our selected betting sites. Moreover, check out our selection of the best bonuses at new UK betting sites.

  • Bonus
    £5 Free Bet
    Introduction NetBet is one of the best gambling platforms in the UK. The online bookmaker offers highly competitive odds on…
  • Bonus
    100% deposit bonus up to £50
    Introduction Bet-at-home is an Austrian sportsbook that offers a plethora of betting options to players in the UK. The platform…
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    100% deposit bonus up to £50
    Introduction Tonybet is a gambling platform that allows players in the UK to gamble on more than 25 different sports.…
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    Introduction Established eighteen years ago on November 7th, Dafabet is a prestigious bookmaker, well known among UK players and other…
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    Introduction Since its establishment in 2002, 32Red has continuously proven its dedication to offering top-notch online betting services to gamblers…
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    Introduction This bookmaker site was launched in 2017 and has grown into one of the best sportsbooks in the United…
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    Free bet up to £30
    Introduction William Hill sportsbook is well-known and respected among gamblers in the UK. This online bookmaker is one of the…
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    50% Welcome bonus up to £50
    Introduction There are hardly any online bookmakers with better services than LVbet in the UK. This sportsbook is owned by…

Tips for Advanced Punters

There are several important factors to consider when hunting for a trustworthy sports betting website. Here are some expert tips:

  • Bet only at reputable sites that have received high marks from other gamblers.
  • Verify if an authoritative body, like the United Kingdom Gambling Commission, has issued a license to the betting site.
  • Check if the site has many sports and betting markets that suit you.
  • Compare the odds provided by several providers to verify that you are getting the most value for your bets. Find a bookmaker that has odds that are regularly better than the competition.
  • Focus on the ease of use, functionality, and general quality of the site’s interface. It’s easier to locate and place bets on a well-designed site.
  • Look for promotions, bonuses, and loyalty programs to increase your chances of winning.

Take these suggestions into account when looking for the new betting site in UK.

FAQ. Frequently Asked Questions
James Akerele
James is a copywriter and iGaming expert with a wealth of experience in online casino gaming, sports betting and crypto. He believes every reader needs access to the right information provided in an engaging way.
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