In Kenya's online sports betting market for 2024, Allbets is a crucial tool that helps bettors navigate the complex world of online sports betting.
Our knowledgeable staff has painstakingly investigated and compiled a list of the top bookmakers, emphasizing high-caliber offerings and alluring extras like cashback and welcome bonuses. These bookmakers are ranked based on transparent criteria, ensuring bettors understand their standout features.
We do not just stop at listings; we also provide detailed reviews of each bookmaker, covering aspects like licenses, sports libraries, and payment methods, along with registration guides and comprehensive reviews of their iOS and Android mobile apps for convenient betting
This article presents a Step-by-Step Guide on sports betting in Kenya. It gives a selection of top Kenyan betting sites, outlines the legality of various online betting forms, highlights popular sports for betting, and offers practical deposit advice, providing a comprehensive overview for enthusiasts in Kenya.
Kenya's journey with online betting is a vibrant tale of tech meets tradition, where the digital age transformed old-school gambling. Once, Kenyan bettors were confined to physical casinos, but as the 2000s rolled in, the internet and mobile phones changed the game. The rise of mobile money, especially M-Pesa, made betting simple and safe, kicking off a nationwide shift.
Come the 2010s, Kenyans fell head over heels for online sports betting, fueled by a deep love for sports, especially football. Brands like SportPesa rode this wave, offering slick platforms where fans could bet on their favorite games. This era saw a boom in bettors lured by the thrill of the game and the dream of quick cash.
Now, online betting is a big business in Kenya, celebrated for its economic punch but eyed carefully for its addictive risks and financial impacts. The government has stepped in with rules and taxes to keep things in check. Yet, despite the red tape, online betting remains a beloved part of Kenya's sporting soul.
How is online betting regulated in Kenya?
Kenya's online betting scene is not just about placing bets and cheering for wins. There's a whole set of rules, like a game within a game, governed by the Betting, Lotteries, and Gaming Act. This act is the rulebook for everything from getting a license to playing to ensuring everyone follows the game's rules.
Picture the Kenyan government as the strict referee, who's recently upped the game by introducing a 15% tax on the earnings of gambling sites and even letting local authorities throw in their charges.
Then there's the Betting Control and Licensing Board (BCLB), like the head coach for online betting operators, keeping an eye on them to ensure they play fairly and respect the rules. They're the ones who make sure the betting sites are up to scratch. These hold them accountable for any foul play.
There's a 7.5% tax on betting stakes. The government's new move is to fill its coffers and keep the betting frenzy in check. A careful balancing act keeps excessive gambling at bay while ensuring the government receives its fair share. In Kenya's online betting realm, adherence to a complicated system of laws and regulations is just as crucial as chance and forecasting.
🌍 Country
Kenya
👌 Language
English (official), Swahili (national), 42+ recognized indigenous languages
💲 Currency
Kenyan shilling (KES)
⚽ Popular Sports
Football (soccer), athletics, basketball, volleyball, boxing, rugby
⚖️ Is betting legal?
Yes, online and retail sports betting are legal for individuals 18+ years old through licensed operators
🏢 Regulator
Betting Control Board of Kenya (BCBK)
🧾 Gambling Taxes
15% tax on gross gaming revenue for licensed operators, 20% withholding tax on winnings exceeding KES 2,500 for individual bettors
💳 Most Popular Payment Methods
M-Pesa, bank transfers, Airtel Money, Equitel Money, debit/credit cards
Top 5 best online betting sites in Kenya
In Kenya, there are many great online betting sites. Here, we talk about the top five best new betting sites in Kenya. Each is special for its features, trustworthiness, and ease of use. They have many sports to bet on, good chances to win, and calm, new ways to bet. Read on to find out more about these outstanding platforms.
#1 888Starz
With a solid reputation, 888Starz is a well-rounded site offering sports betting options. Their comprehensive sportsbook covers everything from significant leagues to niche events. They have competitive odds for most matches.
1xBet has been a titan since 2007. It is an international online sports betting platform. This platform is highly esteemed in Kenya and beyond. 1xBet is a sports fan's paradise. It boasts an array of sports and odds. These keep the excitement peaking. It is not just a website; 1xBet is a sports universe in your pocket. Yes, it is adaptable to computers and smartphones
Bonus
Requirements
Minimum Deposit
Deposit Methods
200% bonus up to KES 10,000 on your first deposit.
New sign-up
1000
M-Pesa, Visa, and Bank Transfer
Pluses
Wide range of sports and betting markets
Competitive odds
Generous bonuses and promotions.
Minuses
It can be overwhelming for new users due to the sheer volume of options
2017 saw the rise of 22Bet, a European star in online sports betting. Rapidly scaling the global ranks, 22Bet is synonymous with a smorgasbord of betting options and rock-solid reliability. It's the go-to for live sports betting, transforming each match into a pulsating adventure.
Bonus
Requirements
Minimum Deposit
Deposit Methods
100% bonus up to KES 14,000 on your first deposit.
Megapari, a 2010 entrant, quickly conquered Eastern Europe's online sports betting scene. A favorite in Kenya as well, Megapari is like a sports festival, offering bets on a kaleidoscope of sports, from the mainstream to the obscure. Thanks to its welcoming interface, it's a haven for the uninitiated and the connoisseur.
1Bet was launched in 2019. Swiftly, it began soaring to fame in Kenya's online betting sky. Renowned for its user-friendliness and functional elegance, 1Bet offers various sports and odds. It's not just a betting platform; it's a welcoming community for all.
Bonus
Requirements
Minimum Deposit
Deposit Methods
Up to KES 10,000 on your first deposit.
New sign-up
1000
M-Pesa, Visa, and Bank Transfer
Pluses
Easy-to-use platform
Good selection of popular sports
Competitive odds for major leagues.
Minuses
Limited betting options compared to some of the more prominent platforms.
What we took into account when picking the best bookmaker in Kenya?
When our team evaluated the best bookmakers in Kenya, several key factors were taken into account, especially considering the specific context of Kenyan betting laws, popular sports, and payment methods:
Security
Top priority was given to bookmakers with robust security measures. These can guarantee the protection of users' information from scammers and cyber threats.
License and Regulation
Compliance with Kenyan gambling laws is paramount. This is particularly important regarding the Betting Control and Licensing Board. It ensures that the bookmakers operate fairly and offer legitimate betting services.
Efficient Customer Service
Bookmakers with responsive and helpful customer support were preferred, ensuring users have reliable assistance for any queries or issues.
User-Friendly Interface
A neat and intuitive website interface enhances the user experience. It makes it easier to navigate the betting platform. We watch out for those platforms with exceptional interfaces.
Attractive Bonus Program
Bookmakers offering compelling bonuses and promotions were favored. This is done mainly for new users. However, attention was paid to the wagering requirements associated with these bonuses.
Reputation
The bookmakers’ financial stability and track record of fair practices were evaluated. This involved examining online reviews and user feedback to assess the trustworthiness of the bookmakers.
Payment Methods
Preference was given to bookmakers offering popular local payment options like M-Pesa and Airtel Money, as well as other widely used methods like Visa, MasterCard, and e-wallets, for convenience in transactions.
Clear Terms and Conditions
Bookmakers with transparent terms and conditions were preferred to ensure bettors understand the betting process and avoid potential pitfalls.
How to bet online in Kenya?
Betting on sports online in Kenya is easy. Newbies can follow these steps to get started:
Choosing a Reliable Betting Site:
step 1
Pick a trustworthy bookmaker. Opt for a legal and reputable site. You can find recommended lists in this article.
Snagging a Welcome Bonus:
step 2
You're often eligible for a welcome bonus as a newbie. Grab this during registration or after your first deposit to kickstart your betting adventure.
Selecting an Event:
step 3
With your account funded and bonus, browse Kenyan betting sites to find a sport that interests you.
Evaluating the Odds:
step 4
Before placing your bet, check out the odds. Go for promising odds, and add your chosen chance to the slip.
Placing Your Bet:
step 5
Finally, decide your stake on the betting slip and confirm. Then, watch the outcome to see if your prediction hits the mark.
Popular Sports for Betting in Kenya
Kenya has a vibrant betting scene. This thrives on the enthusiasm for a handful of sports. Each sport offers unique thrills and challenges for punters. Here's a breakdown of the top 4 crowd-pleasers:
Football
This is the undisputed king. Football captivates Kenyans across all demographics. The Kenyan Premier League ignites local fervor, while European leagues, especially the English Premier League, garner fervent support. Live matches buzz with passionate spectators, often doubling as betting hubs.
Basketball
Basketball's popularity soars. The success of Kenyan teams in regional and continental competitions fuels it. The Kenya Basketball Federation league boasts dedicated fans. The National Basketball Association in the US enjoys a loyal following. It is fast action and unpredictable buzzer-beaters make basketball a betting favorite.
Boxing
Kenya boasts a rich boxing heritage. It has produced world champions like Conjestina Achinyi and Fatuma Zarika. Local bouts draw sizable crowds, while international fights. These mainly feature Kenyans abroad and electrify fans—the unpredictable nature of knockouts and the underdog's chance make boxing a popular betting choice.
Rugby
Though not as widespread as the top three, rugby enjoys a passionate following, particularly among the youth. The national Sevens team's global exploits have fueled interest, while domestic leagues like the Kenya Rugby Union (KRU) Premiership attract dedicated fans. Rugby's high-scoring, physically demanding nature translates well to the betting realm.
The five best new betting sites in Kenya stand out amidst the crowd. Let us discuss their features below.
🆕 888Starz: 888Starz is known for its secure, user-friendly interface and a broad selection of betting options. It features a hybrid I-gaming platform where bets placed mine 888 tokens, which can earn lifetime passive income. It offers a large sportsbook covering major sports events worldwide.
🔝 1xBet: This platform provides an extensive sportsbook with favorable odds and live streaming options. It's legal in Kenya and complies with local regulations. 1xBet also provides a significant welcome bonus and supports SMS methods like M-Pesa for deposits.
⚽️ 22Bet: Known for its variety of sports to bet on, 22Bet offers feature-packed apps for iOS and Android. It has a fully functional mobile website available in multiple languages, including Kiswahili. The platform offers a substantial first deposit bonus and supports many betting markets.
🪙 Megapari: Megapari was introduced in 2019. It has rapidly become a popular choice in the sports betting market. This platform is known for its vast sports market. It also has competitive odds against bettors. Megapari platform also has extensive coverage of major sports events. It offers various bonuses, including a first deposit bonus, accumulator of the day, and VIP cashback.
🎁 1Bet: 1Bet is a full-service online gambling site offering a mix of classic and innovative features. It includes a pre-match betting section and a live betting section. The platform is straightforward in design and provides a simple registration process.
How popular is mobile betting in Kenya?
Mobile betting rules Kenya, with 88% of gamblers placing bets via phone. The explosion of mobile money services like M-Pesa perfectly aligns with mobile betting apps' convenient, on-the-go nature. This accessibility has fueled a massive industry, with mobile transactions at betting sites exceeding $737 million in just six months. So, mobile betting isn't just popular in Kenya. It's practically synonymous with the act itself.
Best sports betting apps in Kenya
In Kenya, sports betting is growing fast. Mobile apps cause a large part of this growth. Let us look at the top three sports betting apps. These are simple with a modern layout. They are great for all kinds of users. And they make betting fun and easy. Read on to find out what apps these are and their key features.
#1 888Starz App
This app is excellent for Kenyan bettors. It looks good and has lots of betting choices. It works on Android and iOS so that everyone can use it.
This app is popular in Kenya. It covers many sports and is easy to use. It's suitable for betting anywhere and works on Android and iOS. It's full of features.
22BET's mobile app in Kenya is designed for efficiency, offering live betting and diverse markets. It is compatible with Android and iOS devices and provides a flexible and reliable betting experience.
Ready to place some wagers but unsure how to top up your betting account? Worry not. Kenyan punters have a wide range of convenient deposit methods at their fingertips. Let's explore the most popular options grouped by their category:
Mobile Money
Debit/Credit Cards
Direct Bank Transfers
Mobile Money: M-Pesa takes the crown in Kenya with instant deposits and withdrawals through your phone. Navigate the "PayBill" option in your M-Pesa menu, enter the betting site's paybill number and reference, and boom! Funds are there in a flash. Airtel Money and Equitel Money offer similar speed and convenience, making mobile money the undisputed champion for Kenyan bettors.
Cards: For those with bank accounts, debit or credit cards provide a familiar and secure alternative. Ensure your card allows online transactions and international payments to avoid hiccups. This method might not be as instant as mobile money, but it offers peace of mind with its established security protocols.
Direct Bank Transfers: Direct bank transfers allow you to top up your betting account directly. While taking longer than mobile options, bank transfers offer enhanced security for more extensive deposits. Just remember to factor in potential transfer fees depending on your bank.
Payment Options
Deposit Time
Withdrawal Time
Deposit Limits (KES)
Withdrawal Limits (KES)Mobile Money
Mobile Money
Up to 2 hours
Up to 2 hours
1000 - 100000
1000 - 100000
Debit/Credit cards
Up to 2 Hours
Up to 2 Hours
1000 - 50000
1000 - 50000
Bank Transfers
Up to 24 hours
Up to 48 hours
1000 - 200000
1000 - 200000
The Future of Online Betting in Kenya
Several key trends and predictions mark the future of online sports betting in Kenya. This space is evolving rapidly. Picture a tighter ship, with the government setting strict rules to keep things safe and fair.
Betting's going mobile, with companies crafting cool apps to make betting a breeze, especially in the countryside. Get ready for more action - not just football, but basketball, cricket, and even e-sports are joining the party. Payments are getting a tech upgrade, too, with new options like crypto and e-wallets on the horizon.
The race is heating up among betting companies, promising niftier features and better odds. But, with all this buzz, bettors need to stay sharp and pick the right place to play.
Responsible Play in Sports Betting in Kenya
In Kenya, the spotlight on responsible sports betting shines bright, with several organizations leading the charge. The East Africa Center for Responsible Gambling (EACRG) champions the cause, offering expert guidance and working with industry players to keep gambling safe and addiction-free. They're like the guardians of fair play, ensuring the game's rules don't target those most at risk.
Enter GamHelp Kenya, your digital lifeline in the world of betting. They're all about tech-savvy support, offering e-therapy and a hotline for when the stakes feel too high. They don't just stop at betting; they tackle related challenges like alcohol addiction and depression, too.
Then there's Responsible Gambling Kenya, the go-to team for advice and help. They run the National Gambling Helpline, giving a helping hand to those who need it. They focus on spreading the word about safe gambling and providing care, especially to the young and vulnerable.
Together, these organizations are the pillars of responsible betting in Kenya, educating and supporting bettors and ensuring the game's fun stays just that – fun.
Betting in Kenya: Conclusion
Kenya's gambling scene is an eclectic space. It combines classic and modern online sports betting options. This presents an exceptional experience for bettors. The five platforms mentioned in this article are excellent when starting as a newbie.
Despite this booming industry, strict regulations are in place to ensure fairness and responsible gaming. For Kenyan bettors, the mantra is simple: bet smartly. A budget must be created and followed to prevent financial difficulties. It's critical to identify excessive gambling.. At this stage, bettors should seek professionals. We extend our best wishes to all Kenyan gamblers – may your bets be enjoyable and always within your means and legal limits.
FAQ. Frequently Asked Questions
If you want to fund your betting account, visit the cashier page. Select a preferred payment option. Follow the instructions, including verifying via a unique code sent to your cell phone.
Yes. Kenya allows sports betting under the National Gambling Act of 2004. Using a sports betting website with a Kenyan license is a must for bettors.
To place a bet, select the betting line of the desired sports game, choose the odds, and then stake your intended amount.
The legal age for gambling in Kenya is 18 years old.
Yes, you can win real money. Success depends on making accurate predictions, and winnings are automatically transferred to your account by the betting site.
Like many aspiring writers, Jarin focuses on bringing life to the text for her readers. She is an avid sports lover, growing up in a family obsessed with bookies. She is an expert in the iGaming niche and has secondary obsessions with Gardening and cooking.
With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!
Arturs Korolkovs
Head of Affiliates
Marketing specialist with 3 years of experience in affiliate and social media marketing in the iGaming industry. His deep understanding of the industry and a proven track record of driving growth make him an important "player" on the team.
Albania 
.png)
