With more than 10 years of experience in online marketing, and special focus on the gambling affiliation sector over 5 years, Martin Lasmanis is a true expert in his niche. Today, Martin's vision is to build the largest lead generator company in the world. Fortunately, we have the perfect team to make his dream come true!
Sweden was one of the earliest countries to commercialize gambling, dating back to the early 1990s. Today, around one-third of Swedes gamble weekly. To assess the risks associated with such widespread participation, the Swedish government has set up stringent laws that might be doing too good a job of protecting the players.
While new betting sites are constantly emerging thanks to rapid technological advancements, and players are protected, only a few bookies adapt to Sweden's strict laws. Noticing this, we have answered the call to offer Swedish players information on the best new betting sites that have found a way to work with the system. Keep reading to explore a list of the best new betting sites in Sweden, discover all about the top five, and uncover our selection criteria.
Here’s a quick run-through of everything we will offer you on this page, from the top picks to how we have rated them. We have also included an insight into the best new Swedish betting bonuses, banking options available to you, and new features for you to check out at the best new betting sites.
Although there will always be existing bookmakers extending their services to the Swedes, the player’s expectation for new betting sites is always apparent. Here’s why.
New sites often tailor their offerings for international audiences while ensuring the content is localized. For Swedes, this can include language preferences, local sports betting, and an interface in Swedish
Embracing cryptocurrency, e-wallets, and quicker bank transfers, new betting platforms offer more diverse, secure, and efficient payment methods
Designed with the player in mind, new betting sites prioritize accessibility through well-thought-out user interfaces, and advanced personal account settings that make the betting experience feel unique and convenient.
5 Best New Bookmakers in Sweden
This page features a list of up to 10 new betting sites offering their services to Swedish players. Although we have discovered that the quality and quantity of services available at these bookies are impeccable, our top 5 picks particularly caught our eye while curating this guide. Here's an insight into our top 5 picks and why they have earned their spots on our list.
Boomerang Bookmaker #1
Owned and operated by Casbit Group N.V., Boomerang is a 2023 startup bookmaker licensed by the Curaçao Gaming Control Board. Covering up to 40 sports, this Bookmaker offers Swedes various pre-game and in-play sports betting markets with low-margin odds. Aside from ensuring quality services, Boomerang also provides tools to improve the player’s experience. These tools include a detailed statistics page, an event timeline page with detailed game stats, and high-definition live streaming.
Although Boomerang does not process transactions in the native currency, the bookie makes up for this shortcoming with a number of crypto banking options.
Powered by Moonlite N.V., Leon is a Curaçao Gaming Control Board licensed bookmaker with coverage of up to 30 events. Although Leon does not offer an exclusive welcome bonus for sports bettors, the bookies make up for it with a 10% boost on every winning accumulator bet that contains at least 3 events.
The bookmaker also offers various bonuses for new and returning players. Additionally, players do not have to worry about phishing attacks orbeing compromised when claiming bonuses with their deposits or when verifying their account. Leon implements secure socket encryption technology to secure all player data.
Living up to its name, Twin is also a Curacao licensed bookmaker operated by the same provider as Leon, Moonlite N.V. Designed with the same interface as its sister platform, Twim offers coverage of over 30 sports and hosts over 1,000 events daily.
Unlike Leon which doesn't have an exclusive welcome bonus for sports bettors, Twin offers a 100% matched deposit bonus of up to 1,000 EUR to new users on their first deposit. However, this bookmaker also only offers mobile apps only for Android and not iOS devices. Although, the website is a mobile-optimized site and can easily be accessed on all mobile browsers.
Popular especially for its selection of sports exclusive bonuses, Starda is a Curacao licensed bookmaker owned and operated by renowned provider, Galaktika N.V. Offering coverage of up to 30 sports, Starda hosts a variety of over 1,000 events on their platform daily, all offered with extensive markets and competitive odds.
Coming to Starda’s renowned bonus offerings, the bookie offers a welcome offer worth up to 100 EUR or equivalent in SEK, and returning players can claim a reload bonus every week. Other bonuses available for punters include an exclusive cashback bonus and an express bonus that ensures accumulators of over 3 events.
Megapari is another new betting site offering a refreshed experience to Swedish players. Megepari offers extensive sports betting coverage and delivers a variety of betting markets on these events with some of the lowest margin odds on the Swedish sports betting scene.
Licensed by the Government of the Autonomous Island of Anjouan, Megapari is perfect for Swede pre-game bettors and live bettors, delivering betting markets as fixtures are released and offering instant updates that can be leveraged for in-play betting. The bookmaker also rewards generous bonus offers to new and returning Swede players while also offering other features like high-definition live streams, a detailed statistics page, and a dedicated mobile app.
As stated, the quality and quantity of services available in this guide are impeccable. However, not every bookmaker out there offers this same quality. Here’s an insight into our process to inform you of all you need to know if you ever need to make a personal selection.
1
Licensing
Although established bookmakers serve the Swedish market, the appeal of new betting sites lies in their innovative features and competitive offers. Before recommending any site, we confirm that it holds a valid license from a reputable authority, such as the Swedish Gambling Authority (Lotteriinspektionen). Additionally, licenses from the United Kingdom Gambling Commission and Curaçao Gaming Control Board add further credibility to international operators. By ensuring proper licensing, Swedish players gain access to platforms that uphold fairness, security, and compliance with strict regulatory standards.
2
Security and Trustworthiness
Another important feature we consider is the security and trustworthiness of the bookmaker. Aside from ensuring the bookmaker is provided by a registered betting provider, we also consider the platform’s security features and player reviews on public forums.
3
Bonuses and Promotions
We understand the potential of good bonus offers and prioritize bookmakers with rewarding bonus offers. Keep in mind to always consider the quality rather than the quality of bonuses. Bonuses with above-average rewards always come with high wagering requirements, whereas bonuses with average rewards come with requirements that are easy to work off. We always review the bonus terms and conditions to ensure the offer comes with a friendly claiming requirement, reasonable wagering requirements, and a validity period that does not necessitate impulsive wagering.
4
Variety of Betting Markets and Odds Fairness
Our experts also prioritize bookmakers with various betting markets and favorable odd offerings. We ensure that the new betting sites we recommend all offer betting options that cut across the major betting markets and deliver these markets with low-margin odds that put Swedish players first.
5
Payment Options
As stated, not every bookmaker has been able to work with the system in place, and amongst those that do, not all process transactions in the local currency. We prioritize bookmakers offering banking options that are easily accessible to Swedish players and can be easily used to claim bonuses.
6
Customer Support
Another major feature we consider is the customer support services. Although returning players might be used to the interface of online betting sites, it might not be the same for new players. It is always safer to opt for bookmakers with reliable customer support services that are available around the clock.
How New Betting Sites are Regulated in Sweden?
Despite having strict regulations in place to regulate online gambling for Swedish players, the intentions of the Swedish government to ensure the safety of its citizens are not unnoticed.
New betting sites in Sweden are regulated by the Swedish Gambling Authority (SGA), a state-owned organization formed after the Lottery Act of 1994. Reviewed in 2019 with the implementation of the Swedish Gambling Act of 2018, its role and authority were significantly expanded.
Now, considering the growth of the Swedish gambling scene, SGA has signed a memorandum of understanding with offshore regulators pertaining to granting access to Swedes. Here’s a look at the overall requirements a bookmaker must meet before offering its services in Sweden.
Bookmakers must demonstrate financial stability
Bookmakers are subject to an 18% tax on their gross gaming revenue (GGR) from Swedish players.
Bookmakers must have robust Anti Money Laundering and Counter Terrorism Funding procedures to prevent illegal activities.
Features Available to Players at New Swedish Betting Sites
As stated, New Swedish betting sites come with the latest innovations and technology. Here's a highlight of the most popular features you can enjoy when you opt for any recommended new online betting platforms.
1
Crypto Transaction Processing
The star of the show is blockchain transactions. Blockchain technology has revolutionized the financial industry, offering secure payment gateways that don't depend on a financial institution. New betting sites have leveraged this technology to offer fully secure and anonymous payment options.
2
High Definition Live Streaming
High-definition live-streaming technology allows bookmakers to offer real-time coverage of sports events. This feature allows players to keep up with their favorites as they battle it out and can come in handy when placing live bets that require capitalizing on the unfolding dynamics of the game.
3
Odds Booster Bonus
The odds booster bonus is a modern feature that is quickly gaining popularity in online betting. This innovative bonus can either be manually activated by the player or offered as part of a special event by a bookmaker. Essentially, it enhances the original odds of a particular event, allowing bettors to secure higher payouts. For Swedish players, the odds booster is an excellent way to maximize potential winnings during promotional periods or through on-demand activation. It is a valuable tool for boosting wins on selected bets.
New Online Bookmakers vs. Established Bookmakers
Still curious how new bookmakers hold the advantage over established bookmakers? Here’s an overall highlight of what you get from every core experience.
Features
New Betting Sites
Old Betting Sites
⭐ User Interface
Intuitive user interface and designs.
Website interface can seem old and outdated.
📱 Mobile Compatibility
Mobile accessibility features are available.
Established bookmakers are often only optimized for desktops.
💳 Payment Options
New betting sites often have come with the latest cryptocurrency options.
Established bookmakers often only offer local payment options.
🎁 Promotions and Bonuses
New betting sites offer various bonus mechanics.
Established bookmakers don’t always offer Swedish players many options when it comes to bonuses.
💬 Customer Support
New betting sites offer quality customer support services.
Customer support at established bookmakers often has a long waiting time.
Best Payment Methods at New Betting Sites
Best sites to bet with Credit/Debit Cards
Best sites to bet with eWallets
Best sites to bet with Cryptocurrency
A key factor behind the popularity of new betting sites is their ability to support the most widely used payment methods. For Swedish players, these platforms offer various trusted banking options, ensuring seamless and secure transactions. Below are some of the top payment methods available in Sweden.
Payment Method
Type
Deposit Limits
Deposit/Withdrawal
Payment Fee
Credit/Debit Card
115.65 SEK
✅/❌
Free
e-Wallet
100.00 SEK
✅/✅
Free
e-Wallet
57.83 SEK
✅/✅
Free
Crypto
As low as 3 USD or equivalent in cryptocurrency
✅/✅
Free
Bonuses You May Get at New Betting Sites
New Swedish betting sites offer various bonus offers with generous potential to boost every player's bankroll. Although there are time-based bonuses that are often launched exclusively, here’s an overview of offers you are certain to come across after creating an account.
1
Welcome Bonuses
Welcome bonuses are welcome incentives offered to newly registered accounts at an online betting site. This bonus offer can come in various types, with the most common being matched deposit offers, freebet offers, and no-deposit bonuses. Aside from Leon, all other bookmakers featured in this guide offer generous welcome bonuses to their new players.
2
Cashback Bonuses
Cashback bonuses are designed to reward players even if they are ever caught in losing streaks. The cashback bonus allows players to claim back a percentage of all losses incurred over a period of time.
3
Accumulator Boosters
Designed specifically for bettors who are a fan of accumulator bets, this bonus allows players to claim boosts on won accumulator bets. The percentage bonus claimed with this bonus always depends on the number of events included in the accumulator bet slip.
Bookmaker
Bonus Offer
Advantages
Find Out More
100% risk-free bet worth up to 500 EUR or equivalent in SEK
The newest betting sites in Sweden prioritize mobile accessibility. Here are some of the most popular betting apps in Sweden and their unique features.
Bookmaker
Bonus
Key App Features
Device
100% risk-free bet worth up to 500 EUR or equivalent in SEK
Intuitive interface
Access to various betting markets
Supports popular payment options
HTML-Based app
Accumulator boost up to 10%
Vast selection of betting events
Faster loading times
Android
100% Matched deposit bonus up to 1,000 EUR
Standby customer support services
Low-margin odds
Android
150% matched deposit bonus worth up to 100 EUR
Generous bonus offers
High-definition live streams
Android and iOS
100% Matched deposit bonus up to 1,150 SEK
Accepts Cryptocurrencies
A licensed and trusted betting site
Android and iOS
Responsible Gambling
Responsible gambling habit is a core habit to pick up as a Swedish punter. Online sports betting is a popular pastime that can easily turn into an unhealthy addiction when left unattended. To protect the best interests of our Swedish audience.
Luckily, new Swedish betting sites offer various responsible gambling tools that allow players to enjoy themselves while staying in control. These tools help limit the time and money spent on betting on sports events.
Some responsible gambling tools you can come across include:
Self-assessment
Self-exclusion
Deposit limits.
If you ever have the slightest hunch to review your gambling habits, here are a few questions you should ask yourself.
Do you find yourself taking loans or using borrowed money to place bets?
Are you missing out on valuable moments with loved ones because of gambling?
Does winning or losing a bet significantly impact your emotions and mental well-being?
If your answer to any of these questions is yes, here are some gambling regulatory bodies you can consult for help.
Swedish Gambling Authority
https://www.responsiblegambling.org/
https://www.gamblersanonymous.org
FAQ. Frequently Asked Questions
Absolutely. Online betting is legal in Sweden, and players can easily wager on their favorite sports at any one of the recommended betting sites in this guide.
The Swedish Gambling Authority is in charge of regulating online betting in Sweden.
Absolutely. New betting sites that have satisfied all the criteria like bookies featured in this guide allow Swedish punters to complete transactions using cryptocurrency. Keep in mind that you can not claim casino bonuses on some bookmakers with crypto deposits.
Swedish players are not taxed for their online sports bet winnings.
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