How We Rate Betting Sites

Reputation and Licensing

At Allbets.tv, player safety is a core focus when we assess and recommend bookmakers. All listed betting sites are fully licensed to accept international players and strictly comply with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations.

Licensing Authority

Transparency

Transparency protects users from misleading offers and builds lasting trust. While reviewing bookmakers, we look for the following:

• Licensing and auditing information;
• Headquarters and year of foundation;
• Owned and operated by;
• Adherence to government regulations and local laws;
• Well laid-out T&C, privacy policy and bonus terms.

Player safety is one of our key criteria.

Market Presence

The market presence of a casino reflects its reliability, stability, and trust. We typically ask:

1. How many markets does the casino operate in?
2. How well does it navigate local laws and compliance?
3. Does it support local languages and currencies?
4. Does it have multiple licences?

Internationally acclaimed bookmakers often operate across 20+ countries and associated markets, implementing adequate localisation.

Ownership

We look for clear mentions of company owners, founders, year of foundation, and location of headquarters. If the ownership isn’t certain, these bookmakers might not comply with regulations enforced by licensing authorities.

User Reviews

User reviews from platforms like app stores, independent forums, and aggregator sites provide vital feedback on real player experiences. Our experts scour the internet to collate and analyse genuine user feedback to determine trends.

Expert Opinions

Our experts bring to you reviews that offer in-depth insights into the strengths and weaknesses of each platform while highlighting usability, odds fairness, bonus terms, and more.

Dispute Resolution

We do not just focus on positive reviews; we also look at how the platform deals with negative ones. Bookmakers that provide quick and effective solutions to customer complaints related to withdrawals, bonus disputes, or technical errors inspire trustworthiness. Sites that offer clear, fast response times score higher in the ratings.

Awards and Accolades

Our ratings are positively affected by recognition from industry bodies such as the Malta Gaming Awards, iGB Affiliate Awards, EGR Awards, Sports Betting Community (SBC) Awards, SiGMA Awards, and others. Casinos and bookmakers with multiple awards are often highly recommended.

Regional Compliance

Compliance with local gambling laws across states is key to a bookmaker’s legitimacy. We assess whether a platform holds necessary certifications and adheres to region-specific legal requirements. For example, we check if most of the bookmakers are compliant with the cybersecurity and anti-money laundering bodies in Europe, such as the Anti-Money Laundering Directive, the Treaty on the Functioning of the European Union (TFEU), the Fourth Anti-Money Laundering Directive, the General Data Protection Regulation, and the Consumer Rights Directive.

Past Scandals

A clean operational history adds significantly to a casino’s credibility. We investigate reports of past scandals, such as payment fraud, misleading promotions, or licence violations. Platforms with unresolved legal or ethical issues are rated lower, while those with a solid track record of integrity score higher in our expert reviews.

User Interface and Experience

A well-structured site helps users locate sports, betting markets, the cashier section, or personal account settings. We evaluate sites based on the following key parameters:

• Clear, uncluttered access to key pages and sections — search and filter options.
• Performance across devices — responsive and fluid designs.
• Loading and streaming speed in varied network settings, proxies, and VPNs.
• Localisation supports — language, currencies, and translation services.

Let’s dive deep into each of the selection benchmarks below.

Navigation

Clearly labelled menus, intuitive icons, and logically arranged categories help users find what they need, be it live odds, account information, or current offers. Our experts and in-house algorithms aren’t too fond of cluttered designs.

Search Functionality

A smart search bar adds real value to the user experience. Bettors should be able to quickly look up teams, sports, or markets without wading through multiple pages. Features like live suggestions or filters, voice search, and chatbots make the process even faster.

Load Speed

Every second counts in online betting. A delay of even a few seconds can lead to missed opportunities, especially during live events. We assess platform performance under different network conditions, ensuring users experience fast page transitions, real-time odds updates, and uninterrupted streaming.

Mobile Experience

An optimised mobile interface is essential, especially for users betting on the move. So, we check for the following:

1. Does the casino have an app published in the Apple App Store and the Google Play Store?
2. Does the casino have a downloadable APK file?
3. Does the casino launch on a mobile browser?
4. Are the layouts and navigation similar?
5. Does the casino allow any special mobile bonuses?

These, among other factors, are the most crucial checkpoints that help us score bookmakers.

Design

A good-looking site isn’t just about style; it is also about functionality. Clean pages, readable fonts, and well-placed buttons help users find what they need without extra clicks. When design is both attractive and practical, people stay longer, interact more, and trust the platform to deliver a quality experience.

Customisation

Letting users tailor their experience adds real value. Whether it’s saving their favourite sports, setting up alerts, or tweaking the layout, customisation makes the platform feel more personal. Thus, bookmakers that offer customisation get higher scores on the ratings.

Languages Supported

A multilingual interface is essential for serving the global users. We check:

• the number of languages and currencies supported;
• auto-conversion of currencies when the user toggles between locations;
• languages available with the customer support;
• clarity and precision across languages.

Our experts meticulously track and evaluate the language support claimed by bookmakers.

Account Management

Managing your account should feel simple and stress-free. Easy-to-find options for adding funds, cashing out, and updating personal details make a big difference. We look for:

• navigation to the Cashier page;
• seamless and uncluttered deposit and withdrawal pages;
• easy and precise wagering and rollover clauses laid out in the T&C.
• access to personal wallets, account settings, and personal profile pages;
• one-click access to profile settings, 2FA setup, and password reset.

We evaluate the ease of account management to ensure it allows players to change and update settings with little effort.

Bug Handling

Fast bug fixes and clear communication from support are essential.

• Does the casino acknowledge technical glitches and software malfunctions?
• How fast is the remediation process?
• How long does it take for potential bug fixes and defect triaging?
• If the player faces monetary losses arising from a casino malfunction, what is the compensation process?

Faster bug resolution and player support adds a layer of credibility, which we look out for.

Accessibility

Features like keyboard navigation, voice reader compatibility, and flexible text sizing make the platform easier to use and more inclusive. Designing with accessibility is the need of the hour as it opens the door to an untapped market.

Range of Sports and Betting Markets

A diverse range of sports and betting options is important to cater to larger player segments, markets, and geographies. From die-hard sports enthusiasts to newcomers, a platform needs to offer games that suit all preferences.

From popular international games to e-sports, fantasy sports, and Formula 1, to niche games, the diversity of sports is crucial to attracting players with varied tastes and preferences.

We evaluate bookmakers in every sports category and explore the casino games they offer.

Major Sports

Top-tier bookmakers must feature major disciplines like horse racing, football, cricket, American football, tennis, basketball, eSports, and fantasy sports. Extensive coverage is critical because:

• popular international sports attract the most bettors;
• the top 5 international sports command 87% of global organic visitors;
• updated tournaments/ pre-matches help in customer retention.

We rate platforms based on how equipped they are to attract the largest segments of visitors worldwide.

Niche Sports

Niche sports can act as a major differentiator. Disciplines such as darts, snooker, handball, cycling, futsal, greyhound racing, and surfing usually have an exclusive segment of players. Among casino games, certain variations of Plinko, crash games, bingo, and scratch cards are key differentiators. While these aren’t very popular, we look out for bookmakers or casinos that offer such niche inclusions.

eSports

Fans wait impatiently for major tournaments for Dota 2, League of Legends, and CS: GO. These international events are major crowd-pullers, especially for younger generations. The higher the number of these tournaments and bonuses attached to them, the higher the score we give the platform.

International Coverage

Comprehensive international coverage ensures that bettors from various regions find leagues and competitions they recognise and follow. From European football leagues to South American basketball or Asian tennis circuits, a global selection supports international accessibility and enhances user satisfaction.

Local Sports

Catering to bettors from all over the world means more than just global sports—it’s also about covering homegrown favourites. For example, markets for IPL (Indian Premier League) cricket and regional football leagues show that a platform truly understands local interests.

Betting Types

Bookmakers should always have all types of bets to attract both veterans and newcomers, from in-game wagers to future betting and pre-matches. A good blend of betting strategies and options, such as Straight Exacta, Combination Exacta, Straight Trifecta, Combination Trifecta, and Straight Accumulator, is what excites a bettor.

Event Coverage

The more stages of an event a casino covers, the better the experience for the user. For instance, these can include Asian and European Handicap, hockey total over, football, over/under markets, handicapped, fast markets, total points, correct scores, extra time predictions, penalty shootouts, and total goals/total goals scored in the first half. Offering a good blend of variety keeps things interesting.

Odds Variability

Odds change every second during live tournaments; these need to be updated in real time.

Decimal odds, fractional odds, and Moneyline odds should be offered to cater to all bettor preferences.

Fantasy Leagues

Offering fantasy leagues and similar interactive games adds a compelling layer beyond traditional betting. From thrilling online games involving the NBA, UFC, MMA, and FIFA to ATP, fantasy sports require a certain blend of skill and strategy. These appeal especially to tech-savvy generations.

Depth

Providing information such as total goals, first scorer, corner count, and player stats enhances the betting experience, as it lets the users engage more with the game. The bookmaker should offer single and combo bets, which allow bettors to wager on multiple odds and events within a given tournament.

Odds and Payouts

Competitive odds and reliable payout processes are fundamental to a trustworthy bookmaker. High odds increase potential winnings.

Players should be able to access regularly updated odds that reflect real-time developments, indicating a responsive system. This is important in live tournaments and real-time games. For example:

• Match Odds (1X2 Market);
• Correct Score;
• Over/Under 2.5;
• First Goalscorer;
• HT/FT (Half Time / Full Time);
• Asian Handicaps;
• Shots on Target;
• Corners Total;
• Bookings.

The bookmaker’s reputation improves if it offers a blend of fair odds paired with hassle-free payouts.

This means users should be able to benefit from transparent and prompt cash-outs without any hidden fees or unnecessary delays. The bettor should be able to get paid as soon as they meet the wagering criteria.

Margin

Bookmakers apply a margin—also called the house edge—to every bet, which directly affects user payouts. A lower margin means better odds for bettors, increasing the potential returns. Reasonable margins balance profitability for the operator and value for users. Transparent and competitive margins are key indicators of a fair and player-friendly platform.

Large range of currencies supported

Conversion costs and exchange rate fluctuations can demotivate users. Thus, the more financial inclusivity, the less hassle for players.

We have reviewed bookmakers that cover 30+ markets and 10+ currencies. Casinos supporting popular currencies such as USD, EUR, and GBP, and cryptocurrencies like Bitcoin, Ethereum, Tether, and Doge are rated highly.

Payment Limits

Payment limits play a significant role in the user experience. Low limits may frustrate high rollers, while excessive thresholds can pose risks for casual bettors. The best bookmakers offer balanced, flexible payout caps that accommodate all types of gamblers.

Withdrawal Times

Quick and hassle-free withdrawals are a top priority for any serious bettor. Whether users prefer e-wallets, cards, or direct bank transfers, smooth payout processes build confidence in the platform. Thus, detailed information about the withdrawal times of each payment option can help ease any doubts.

Jackpots

Progressive jackpots are a crowd pleaser; thus, event-specific prizes or even weekly and monthly deals can attract a lot of players. Including jackpots in sportsbook promotions or certain betting markets can increase engagement and attract more players.

Transparency

Honesty and clarity go a long way in the world of online betting. The clearer the withdrawal limits and timelines, the more trustworthy the site. This manages expectations and saves players from potential disappointments.

Enhanced Odds

Enhanced or boosted odds offer increased potential returns on selected events, adding value and excitement to betting. These promotions often target major sports matches or specific outcomes, encouraging more user activity. A casino that frequently offers higher odds creates a more rewarding betting experience.

Fee Transparency

Sometimes, payment portals may charge a small fee for deposit, withdrawal or currency conversion. All such fees need to be transparent and accounted for. Hidden charges can quickly erode user trust.

A trustworthy bookmaker provides clear breakdowns of all applicable fees so players can manage their funds effectively.

Security and Privacy

From login to withdrawal, every action on the platform should be guarded by strong digital defence measures. Encryption tools like SSL, firewalls, and 2FA ensure that financial and personal data stays private, while regular audits and strict compliance with global standards confirm the site’s credibility.

SSL Encryption

SSL encryption is crucial to keep user data safe while browsing or making transactions. A casino is judged based on its security measures. SSL scrambles sensitive information like payment details, transactions, and sensitive financial information, ensuring safety.

Firewall Protection

Casinos, like most other websites, need a firewall to act as their first line of defence, monitoring all network traffic and stopping unauthorised access. Firewalls and SSL together ensure that the gambler’s payment and personal details cannot be intercepted.

Two-Factor Authentication

In case of a hacker attack, two-factor authentication gives users an extra layer of account protection. In case of any suspicious activity, players are notified immediately through mobile channels. A verification code sent to the player is needed to unlock the account.

Transaction Safety

Safe transactions rely on trusted payment providers. Thus, bookmakers with trusted payment options like bank transfers or e-wallets are deemed more reliable. The most trusted payment systems have built-in fraud detection and encryption, which adds security to the transaction.

Data Storage

Hackers can even attack stored data, and thus, it is the casino’s responsibility to store user data responsibly. Best practices include encrypting all stored information and only keeping data for as long as necessary. This reduces the threat of technical malfunctions and cyberattacks.

Privacy Policy

A detailed and lucid privacy policy assures players that their data will not be used for anything they do not consent to. The policy should have detailed outlines of the data collection methods in place, storage duration, third-party access, and user rights. The lack of a detailed privacy policy can cause security concerns in the minds of users.

Data Breach History

A platform’s history with data breaches can tell you a lot. If they’ve never had one, it shows their security is working. If they did have a past data breach, it is important to check the precautions they have implemented to prevent such issues in the future. Ideally, the response will have been clear and immediate.

Verification Process

Account verification helps keep the platform fair and secure. We usually check bookmakers for the following verification processes:

• KYC compliance and user registration;
• Mobile verification through One-Time passwords;
• Email verification;
• Bank verification to facilitate deposits.

Some crypto bookmakers allow players to maintain their anonymity and require no registration or enrolment.

Compliance

Compliance with legal standards is required to ensure the trust. It also protects the platform from regulatory issues. Following these frameworks shows that the bookmaker takes both its legal and ethical obligations seriously, building credibility with users.

Payment Options

Our experts ensure that bookmakers not only have a variety of trusted payment partners but that their transaction limits, processing times, and any fees required are also clearly mentioned in the terms and conditions.

Diverse and fast transactions are important to increase platform credibility. Instant deposits help players get started with gaming without having to wait for their money to be credited to their bookmaker account.

Transparent transactions, especially withdrawals, with clear detailing around network fees, processing charges and gateway tariffs, are important to gain player trust.

You can find more reviews of other payment types, such as Paytm, Skrill, PayPal, Neteller, Apple Pay, Much Better, Astropay, and Neosurf.

Method Variety

Having a wide range of payment methods for deposits and withdrawals promotes financial inclusivity. For example, we check bookmakers for key payment deposit options such as e-Wallets, Mastercard, Paysafecard, Skrill, Neteller, MiFinity, BTC, LTC, DOGE, and bank transfers.

Processing Times

Fast deposits and withdrawals build trust in the platform, and the information about the processing time puts all doubts at ease.

Instant or same-day processing offered by e-wallets like Google Pay, Skrill, Neteller, and even crypto wallets like Bitcoin and Litecoin are key differentiators, especially for live betting or cashing out after a big win.

Transaction Limits

Reasonable minimum and maximum transaction limits are vital to accommodate all types of bettors. Low minimum deposits allow casual players to participate comfortably, while sufficiently high maximum limits support high rollers. Balanced conditions ensure the platform caters to diverse betting habits without excluding any user group.

Fee Transparency

Some transactions and certain payment options have transaction fees. These can be charged on things like deposits, withdrawals, cancellations, and currency conversions.

The more transparent the fees, the more trust users would have in the casino. Most e-wallets like Google Pay, PayPal, and Payz charge low to no transaction fees. Cryptocurrencies are usually free to use, but there may be network fees.

Currency Support

Multi-currency support reduces conversion fees and simplifies transactions for international users, making betting more convenient and cost-effective while appealing to a wider demographic. We typically evaluate the following key factors while looking at the currency support and transaction details:

• number of international currencies supported;
• number of withdrawal tools;
• minimum deposits and maximum withdrawals;
• processing times and instant credits;
• processing fees and hidden charges for certain currencies;
• bonuses that are associated with certain payment types.

Extensive currency support helps bettors from across geographies to wager without the hassle of conversion rates.

Bank Partnerships

Pairing up with well-established banks increases a platform’s credibility. At Allbets.tv, we closely examine the payment ecosystem and strong partnerships with trusted banks that accept Visa, Mastercard, and top e-wallets like Payz, Google Pay, PayPal, Neteller, and Paysafecard.

Crypto Options

Cryptocurrency is gaining traction in the online betting community, and thus, platforms that have integrated support for coins like Bitcoin and Litecoin have a competitive edge as they allow for fast, encrypted, and often anonymous transfers.

Refund Policy

A transparent refund policy is crucial to ensure user trust. Conditions should be customer friendly. The refund process needs to be simple and seamless, and this increases user trust. This projects the platform’s financial integrity.

User Feedback

Real-world reviews are instrumental in understanding how a platform performs under pressure. Feedback focused on withdrawals, deposit reliability, and hidden fees often exposes flaws that marketing materials won’t reveal.

Customer Support

Customer service should not only be available 24/7, but it also needs to be fast, competent, and professional. Platforms should have multiple ways to be contacted by users.

We truly believe that customer support forms the backbone of any good casino and needs a mindful evaluation. Listed below are the critical differentiators which we evaluate while rating a bookmaker.

Availability

The most important factor in customer support is 24/7 availability, especially for global betting platforms, to ensure help anytime, regardless of the location or time zone. We typically rate casinos based on their average response times and availability across time zones.

Response Times

Delays in customer support can not only lead to a feeling of being ignored but also cause financial loss and diminished trust. Fast and professional handling of concerns signals a commitment to user satisfaction. We rate bookmakers based on their response times.

Communication Channels

Bookmakers need to have both global and localised communication channels like live chat, email, contact forms, WeChat, Telegram, social media accounts, and phone numbers. A platform with multiple responsive communication options is more likely to be seen as user-friendly and attentive, as it gives players freedom of choice.

Knowledge Base

A detailed help centre or FAQ section can solve the most basic questions of users, and they do not need to wait for answers from the support team. By addressing frequent queries and common technical issues, the platform saves users time and reduces pressure on staff.

Professionalism

Support teams need to be trained to communicate clearly, respectfully, and with genuineness. Customer service agents need to help users feel comfortable and provide assurance. They need to make the user feel welcome and help them through whatever issue they may be facing.

Localisation

Platforms should try to provide assistance in multiple languages when they serve a global client base. This makes the service more accessible to users from different regions. Localised assistance not only improves clarity but also shows cultural awareness, giving the platform an edge in competitive international markets.

Social Media Support

Many newcomers may prefer social media platforms like Twitter, Facebook, and Instagram over emails and contact forms, expecting a swifter response. Having a social media presence helps instil trust.

Our expectation as experts is to find active bookmakers that are transparent on social media channels, user forums, and open groups.

Resolution Rate

A resolution rate reflects on the casino’s rating, as a higher rate of resolution means effective handling of issues related to payments, account issues, and technical errors. High resolution rates build trust and are one of our critical criteria.

Proactive Support

Platforms also need to update players with advanced information about scheduled maintenance, transaction delays, or system disruptions ahead of time. This helps reduce confusion and monetary losses. This is an integral part of the customer experience.

Human Interaction

Although AI chatbots are useful for handling basic requests, complex problems require human judgment. Personal interaction adds a human touch that makes users feel at greater ease when dealing with sensitive or high-stakes issues. Live chats and 24/7 helplines are sought after.

Live Betting and Streaming

Live Betting and streaming attract players to a casino. Placing bets while watching the game adds an interactive element.

Live streams for popular sports like cricket, football, and tennis attract greater traffic. Real-time stats and adaptive odds help users make informed decisions regarding their bets.

Our team typically looks out for bookmakers that provide a 360-degree experience:

• Live betting across pre-tournaments and in-game bets;
• Live streaming of tournaments and options for in-play bets;
• Live streaming for multiplayer games across geographies.

The blend of AR/ VR and live streaming is the next big revolution the iGaming industry is gearing up for.

Live Odds Updates

Live odds are crucial in live wagering as bettors make financial decisions based on this data. Thus, consistent and accurate updates are paramount.

Streaming Availability

Streaming availability of live matches directly on the betting site makes wagering more convenient for users. Bettors do not need to hop on multiple platforms and can instantly place bets based on the live stream, eliminating any lag and optimising convenience.

Streaming Quality

Casinos need to prioritise smooth, high-definition streams. Laggy video and low-quality feeds, especially during crucial moments, can disrupt betting decisions and frustrate users. Streaming quality should be consistent for user retention.

In-Play Markets

Exploring and integrating new in-play betting options adds variety to live wagering. In-play bets, including the team to win, the team to win the toss, and the score for the first 10, 20, 30 overs (in cricket), add to the thrill. The bookmaker should be equipped to handle such in-play bets associated with changing game strategies.

Cash-Out Feature

Cash-out features can be a lifesaver during time-sensitive bets, as they can prevent unwanted losses. The ability to lock in profits early or cut out losses can prove advantageous in live betting. Especially in a fast-paced game, when odds change frequently, this feature can be beneficial to users.

Bet Builder

Bookmakers that provide a bet builder tool let users create personalised wagers by combining multiple outcomes within the same match. For instance, a bettor might select both teams to score, the match winner, and several goals in a single ticket. This allows gamblers to measure odds and make informed decisions.

Event Coverage

Good bookmakers generally offer more than 1,500+ live events across 20+ sports categories at any given point, ranging from boxing, baseball, Formula 1, football, and tennis to eSports. For example, tennis could comprise top international events such as the Australian Open, Roland Garros (the French Open), the US Open, and Wimbledon.

Real-Time Stats

Real-time data is a must for live gaming. Detailed information like ball possession, fouls, bookings, and historical head-to-head records can influence a wager. Instant stats help users read the momentum and strategies accordingly.

Latency

Latency can prove to be a huge issue in the case of live betting. If there’s too much delay, users may miss opportunities or face outdated odds, leading to a loss.

We have dedicated in-house teams that evaluate bookmakers based on parameters of latency and lags during peak and off-peak hours.

Live Interface

During high-pressure moments, a smooth, easily accessible live interface is necessary. Bettors need fast access to shifting odds. A clutter-free, responsive design is of utmost importance in making time-sensitive bets.

Fair Play and Responsible Gambling Features

Fair play and responsible gambling are both vital for building trust with users. Platforms that integrate transparency, such as verified RNG (Random Number Generator) certifications, are compulsory for user trust.

Casinos that prioritise responsible practices tend to earn user respect as they follow industry standards and provide a holistic environment.

Responsible Gambling Limits

Self-Exclusion Tools

GameAware, GamStop, and Gamblers Anonymous offer vital support for those struggling with discipline. These tools provide self-exclusion, therapy access, and community support to help users regain control.

Reality Checks

Timely reminders about session duration or amounts wagered can act as reality checks when it comes to financial discipline. These tools help users protect their interests and not overspend their bankroll.

Spending Insights

Spending insights can promote financial discipline as they provide a detailed overview of the user’s betting habits, such as their total deposits, winnings, losses, and how often they place bets. Platforms that offer these support measures inspire confidence in users and uphold their community goodwill.

Parental Controls

Responsible platforms take underage protection seriously by integrating robust parental control options. These may include device-based restrictions, user account locks, and compatibility with external filtering software to prevent unauthorised access.

We take special care and note such controls imposed by casinos and bookmakers based on their geography of operations.

External Links

Casinos that care about their users provide easy access to trusted third-party support organisations like GamCare and BeGambleAware. We love casinos that have this information published clearly.

Advertising Ethics

Ethical gambling platforms adhere to strict marketing standards that prohibit entry of vulnerable groups like minors, as well as fraudulent activities like false advertising. Such integrity is something that our rating algorithms and our experts love.

Policy Transparency

Policy should not be stated in legal jargon but in simple, easy-to-understand language. This openness reduces confusion, builds confidence, and assures the user of the intentions of the platform.

User Education

Casinos can promote user education via blogs or FAQ sections. These informative articles can cover strategies, rules of certain games, financial responsibility, or even the odds of certain outcomes.