How do we choose the bet of the day?
So, what do we look for in particular when choosing our bet of the day? There are many factors we consider. Firstly, we analyse the probability of that bet being successful. Our tipsters do this by thoroughly researching the fixture in question, in particular taking note of head to head records, current form, injuries, suspensions and the importance of the fixture for both teams.
Secondly, we assess the potential value. While it’s most important our Bet of the Day selection stands the best chance of success, our tipsters do also consider value, finding those bets that give us an edge over the bookmaker. However, the most important aspect of our predictions is that they’re likely to be successful, so the betting odds for these tips are typically short - still representing value but with small profit margins.